If you are like most Sales Directors, Marketing Directors and Category Managers, you’ll be charged with sales growth for your business & frustrated by many of your interactions with the big 4 UK Supermarkets.
This guides looks at how more efective promotional planning can be applied in today’s UK Supermarkets. It will provide you with new approaches, fresh thinking and thought provocation to ensure you keep ahead of your competitors.
The 3 main challenges it addresses are how to:
- Better plan and execute your promotional plans.
- Better understand your return on investment.
- Keep ahead of your competition.