Category Management Training Course

Course Overview

Increase the number of Category Management opportunities that you identify, sell, and land.

Our Category Management Training course covers a model and process, for effective day-to-day Category Management – The ‘73% Funnel’.

It can be applied in today’s retailing markets. To provide you with new ways of working, fresh thinking, and practical tools and techniques. This will ensure you, as a Category Manager can keep ahead of your competitors. It will improve the way Learners identify opportunities within their Category Management. Increasing their ability to gain buy-in from buyers, to accept and implement Category Management insights and recommendations, that delivers increased sales & profit.

A seven-part funnel explaining the category management process/Category Management Strategy

Learning Objectives

By the end of this Category Management training, the Learner will be able to:

  • Know how to identify and agree with S.M.A.R.T. Category targets.
  • Understand their shopper, their preparer, and their eater much better. To ensure that all are at the heart of their Category decisions.
  • Know their supermarkets, to make sure they can align their Category recommendations to their needs.
  • Turn analysis into opportunities, with more ways to interpret quantitative and qualitative data.
  • Sell the opportunities more effectively, with better ways to engage the buyer.
  • Land more opportunities in-store, and for longer through a better understanding of store operations.
  • Know how to evaluate and improve each project, to make the next Category opportunity more successful.
What is Category Management? Ultimate Guide to Category Management.

Available for Virtual Delivery

Prices Start From £750, find out more:


Learning for Today’s World:

Screen of 9 people on virtual training

“MBM understood our challenges because they are accredited professionals from our industry.”

“The chain of evidence meant I understood the individual ROI from the training.”

“Their learning techniques made it stick for the long term, giving continuing improvements.”

Reasons to Believe in Category Management Training

We believe that people have the right to be the best version of themselves.

For our Category Management Course, we use our unique ‘73% Funnel’ Category Management process model, because we know that only 27% of recommendations land in store.

Our training will help you to identify more, sell more, and land more opportunities. Your landing rate will increase by +15pts. You can expect a return on investment of x7. This means that the cost you pay for training will be delivered seven-fold during the course.

What Learners Say About Category Management Training UK

“MBM really helped us to pinpoint the areas of Category understanding that offered us the greatest opportunities, and then transformed how we talk about Category across our UK business. They are challenging and will ask difficult questions, to get the best out of your team and the knowledge within”.

Tony Walsh
Category Controller, Florette UK

Achieving Real Behavioural Change with ‘Sticky Learning ®’

Sticky Learning ® is our own unique learning method. Developed over the last 18 years. Most Learners attend 1-day training courses and do nothing afterwards. HR Managers & L&D Managers told us that this was unacceptable.

Sticky Learning ® helps Learners to Realise more of what they have learnt. To help them to Recall more of what they have learnt. Plus, Retain more of what they have learnt. The 3 R’s.

Sticky Learning ® enables us to proudly guarantee that if a Learner is not still using their new skill 5 months later, we will give you your money back. This is our money-back guarantee.

Sticky Learning

Measuring Your ROI

We evaluate your training on 5 levels, see below, and summarise these into a pack called the ‘Chain of Evidence’.

  • Level 1: Reaction (Feel) – What were the learners’ first impressions of the learning?
  • Level 2: Learning (Know) – How much did the learners learn?
  • Level 3: Behaviour (Do) – To what extent has the learning been used?
  • Level 4: Results (Numbers) –  How did the behaviour affect the results?
  • Level 5: Sponsor (Align) – What ‘observable change in performance’ has been achieved?

You can find out more about measuring your ROI in ‘About Us’.

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