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Category Management Training Course

Do you want to significantly increase the number of Category Management opportunities that you identify, sell and land?

Our Category Management Training course covers a model, strategy and process, for effective day to day best Category Management, that can be applied in today’s retailing markets. It will provide you with new approaches, fresh thinking, and thought  provocation to ensure as Category Managers you keep ahead of your competitors.

It will improve the way Learners identify opportunities within their Category. Moreover, it will increase their ability to gain buy-in from buyers to accept and implement Category Management recommendations, thus delivering increased sales and profit.

Category Management Training Funnel

Learning Objectives

By the end of this Category Management training, the Learner will be able to:

  • Know how to identify and agree S.M.A.R.T. Category targets.
  • Understand their shopper, their preparer and their eater much better, to ensure that all are at the heart of their Category decisions.
  • Know their supermarkets, to make sure they can align their Category recommendations to their needs.
  • Turn analysis into opportunities, with more ways to interpret quantitative and qualitative data.
  • Sell the opportunities more effectively, with better ways to engage the buyer.
  • Land more opportunities in-store, and for longer through a better understanding of store operations.
  • Know how to evaluate and improve each project, in order to make the next Category opportunity more successful.

Prices Start From £750, find out more:


Reasons to Believe in Category Management Training

We believe that people have the right to be the best version of themselves. For our Category Management Training Course we use the MBM 73% Category Management Funnel because we know that only 27% of recommendations land in store.

Our training will help you to identify more, sell more and land more opportunities, so you can significantly increase your landing rate by upwards of 15% points.

What Learners Say About Category Management Training

“MBM really helped us to pinpoint the areas of Category understanding that offered us the greatest opportunities, and then transformed how we talk about Category across our business. They are challenging and will ask difficult questions, to get the best out of your team and the knowledge within”.

Tony Walsh
Category Controller, Florette

Hopefully, the Term ‘Sticky Learning ®’ Has Intrigued You

Whilst You Probably Also Guessed a Sense of What It Is About. In short, Sticky Learning ® is our own unique learning method. A method that we have developed to help Learners Realise more of what they have learnt. To help them be able to Recall more of what they have learnt. And Retain more of what they have learnt. Furthermore, we continually upgrade this unique training method to include further elements such as habit formation. We feel this has become a big part of helping Learners to use more of what they have learnt for longer.

Sticky Learning


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