Sales Training Course

Training Course Overview

Significantly increase the sales opportunities that you identify, sell, and land

Selling to buyers, NPD teams, and supply chain teams is hard. With millions of pounds worth of business always at stake, you need to get it right. It is a fine balance. Business can easily be lost by being overconfident, not confident enough, or simply just getting it wrong. You may never know why until it is too late. This Sales training course supports Learners to sell more through needs-based selling.

It will challenge them to consider their style of selling. Moreover, it will help develop their ability to understand what the supermarket needs, and how to give them what they want.

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Improve your selling skills with our unique training course

Learning Objectives

By the end of this Sales Skills training course, the Learner will be able to:

  • Know where to find compelling insights that will motivate buyers to buy.
  • Effectively link Insights to needs, to create a hard-hitting and impactful selling presentation.
  • Present their sell in less than 8 slides and in less than 30 minutes.
  • Develop a mindset of ‘big changes to big things’ utilising creative solutions.
  • Reduce preparation time whilst maximising impact.
  • Develop advanced questioning techniques to better understand the needs of the buyer.
  • Learn how to handle and deal with genuine objections and tactical behaviours.
What is Category Management and how can it support your sales skills? find out more here in our Ultimate Guide to Category Management.

Available for Face to Face / Online Delivery / In House / Open House

Contact us to find out more:

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MBM training courses are also available for virtual delivery

“MBM understood our challenges because they are accredited professionals from our industry.”

“The chain of evidence meant I understood the individual ROI from the training.”

“Their learning techniques made it stick for the long term, giving continuing improvements.”

Reasons to Believe In Our Sales Skills Training Course

We believe that people have the right to be the best version of themselves.

For our Sales Skills Training Course, we have created a unique model of selling called ‘G.R.I.N’ similar in principle to the most popular model for coaching- ‘G.R.O.W’. Our ‘G.R.I.N’ model stands for Goal, Reality, Impact, and Next. By using this model the salesperson enables the Buyer to buy. This is achieved by helping them to understand what they need and the financial impact of buying or not buying that product.

Our training will help you to sell more. You can expect a return on investment of x10. This means that the cost you pay for training will be delivered ten-fold during the training course.

What Learners Say About Sales Skills Training Course

“I thought that this course [Sales Skills Training Course] wasn’t for me because I can do this stuff and it’s all a bit ‘fluffy’. I am so glad that I attended because I now know how much difference it can really make. This stuff is something I use at work and I can only say that it works very well”


Achieving Real Behavioural Change with ‘Sticky Learning ®’

Sticky Learning ® is our own unique learning method. Developed over the last 18 years. Most Learners attend 1-day training courses and do nothing afterwards. HR Managers & L&D Managers told us that this was unacceptable.

Sticky Learning ® helps Learners to Realise more of what they have learnt. To help them to Recall more of what they have learnt. Plus, Retain more of what they have learnt. The 3 R’s.

Sticky Learning ® enables us to proudly guarantee that if a Learner is not still using their new skill 5 months later, we will give you your money back. This is our money-back guarantee.

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Let's you really learn

Measuring Your ROI

We evaluate your training on 5 levels, see below, and summarise these into a pack called the ‘Chain of Evidence’.

  • Level 1: Reaction (Feel) – What were the learners’ first impressions of the learning?
  • Level 2: Learning (Know) – How much did the learners learn?
  • Level 3: Behaviour (Do) – To what extent has the learning been used?
  • Level 4: Results (Numbers) –  How did the behaviour affect the results?
  • Level 5: Sponsor (Align) – What ‘observable change in performance’ has been achieved?

You can find out more about measuring your ROI in ‘About Us’.


Find out how you can achieve behavioural change and have 5-level training evaluation reports – Click on the image below:

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Evaluates your training on 5 levels

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