“I thought that this course wasn’t for me… but I am so glad that I attended because I now know how much difference it can really make.” (Read full testimonial below).
What?
Training Course Overview
Significantly increase the sales opportunities that you identify, sell, and land
Selling to buyers, NPD teams, and supply chain teams is hard. With millions of pounds worth of business always at stake, you need to get it right. It is a fine balance. Business can easily be lost by being overconfident, not confident enough, or simply just getting it wrong. You may never know why until it is too late. This Sales training course supports Learners to sell more through needs-based selling.
It will challenge them to consider their style of selling. Moreover, it will help develop their ability to understand what the supermarket needs, and how to give them what they want.
Learning Objectives
By the end of this Sales Skills training course, the Learner will be able to:
- Know where to find compelling insights that will motivate buyers to buy.
- Effectively link Insights to needs, to create a hard-hitting and impactful selling presentation.
- Present their sell in less than 8 slides and in less than 30 minutes.
- Develop a mindset of ‘big changes to big things’ utilising creative solutions.
- Reduce preparation time whilst maximising impact.
- Develop advanced questioning techniques to better understand the needs of the buyer.
- Learn how to handle and deal with genuine objections and tactical behaviours.
5-Star Reviews for Sales Skills Training
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“I thought that this course [Sales Skills Training Course] wasn’t for me because I can do this stuff and it’s all a bit ‘fluffy’. I am so glad that I attended because I now know how much difference it can really make. This stuff is something I use at work and I can only say that it works very well”.
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Andy Jenkins, Sales and Marketing Controller, Cranswick Convenience Foods plc
“I have been working with MBM for over a decade. During that time they have worked together with me and my Sales and Marketing team on both category projects and people development. I have come to trust that when they say they will do something they will, they bring me solutions, and not problems, and can be relied upon to do a great job. My recommendation is MBM because as well as looking after the development of my team very well for many years.”
Why?
Our memory weakens over time. 85% of what learners learn in a training course is forgotten within the first 30 days.
Most people attend training courses and have a great day. The problem is that they do nothing differently afterwards. A person invests 8 hours of their time, a company invests money in that person, and the result is, well, nothing. No behavioural change for the learners. Learning that sticks changes that.
Read more about Sticky Learning, and how we incorporate this into every training course we do on our About Sticky Learning page.
How?
The best piece of learning we all did was to drive. This is because driving lessons are based on spaced repetition. Do a lesson, stop & reflect, do another lesson, and so on. Our training programme is based on blended learning/70:20:10. A combination of traditional face-to-face training days, plus virtual classrooms, one-to-one coaching and Sticky Pieces (Homework) to embed the learning. All aimed to change the behaviours of the Learners.
Course Point of Difference
Achieving Real Behavioural Change with ‘Sticky Learning ®’
Sticky Learning ® is our own unique learning method. Developed over the last 20+ years. Most Learners attend 1-day training courses and do nothing afterwards. HR Managers & L&D Managers told us that this was unacceptable.
Sticky Learning ® helps Learners to Realise more of what they have learnt. To help them to Recall more of what they have learnt. Plus, Retain more of what they have learnt. The 3 R’s.
Sticky Learning ® enables us to proudly guarantee that if a Learner is not still using their new skill 5 months later, we will give you your money back. This is our money-back guarantee.
Measuring Your ROI
We evaluate your Sales Skills Training on 5 levels, see below, and summarise these into a pack called the ‘Chain of Evidence’.
- Level 1: Reaction (Feel) – What were the learners’ first impressions of the learning?
- Level 2: Learning (Know) – How much did the learners learn?
- Level 3: Behaviour (Do) – To what extent has the learning been used?
- Level 4: Results (Numbers) – How did the behaviour affect the results?
- Level 5: Sponsor (Align) – What ‘observable change in performance’ has been achieved?
You can find out more about measuring your ROI in ‘About Us‘.
Who?
If it’s your first time on the MBM website, you might be wondering, who? Who is behind the business? Who will run the training courses?
Darren A. Smith is the Founder and CEO of MBM, and the one behind Sticky Learning. He has over 20 years’ experience in people development and his passion is helping people to become the very best versions of themseleves. Darren and his team of experienced trainers have been running MBM training courses since it’s launch in 2002, and pride themselves in learners still using their knowledge months after.
Not sure if this right for you?
Learners tell us that they keep losing, having to escalate negotiations that they don’t want to have to give to their boss, and losing their credibility. Instead, they want to know how to better prepare, be more confident, and be able to win more than they currently lose.
Contact Us
For more information on the course, contact us in one of the following ways:
- Fill in our Contact Us form.
- Call us on 0333 247 2012
- Email helpme@makingbusinessmatter.co.uk