“..it is the only training course that has really stayed with me…” (Read full testimonial below).
What?
Training Course Overview
You became a trainer because you want to make a difference, and don’t want to help people and then they do nothing afterwards. Become a Sticky Learning ® Certified trainer on our Trainer the Trainer course.
Our unique method has been created, updated, redesigned, and adapted to ensure that our Learners change their behaviours.
Being a certified Sticky Learning ® trainer means that you can learn the last 20 years of how we make learning stick, and how we evaluate training. You will be put through your paces to understand the science behind learning and how to create habits. Also, why 70:20:10 is so important to embed into your designs.
Learning Objectives
By the end of this course, the Learner will be able to:
- Explain the 14 sciences of learning.
- Know why spaced repetition is so important and how to apply it in the workplace.
- Design training that has the 70:20:10 at the heart.
- Use the power of mnemonic to make it stick.
- Read the signals from Learners and adapt their delivery.
- Stop using slides in favour of more engaging content.
- Evaluate using a 5 level chain of evidence.
5-Star Reviews for Trainer the Trainer Training
⭐️⭐️⭐️⭐️⭐️
Richard Ellett, UK Senior NAM, Seatriever
“..it is the only training course that has really stayed with me. I think a lot of that is to do with the ‘learning to learn’ element that comes with it. The group of trainees are all treated as individuals, with individual learning needs and requirements..”
⭐️⭐️⭐️⭐️⭐️
Andy Jenkins, Sales and Marketing Controller, Cranswick Convenience Foods plc
“I have been working with MBM for over a decade. During that time they have worked together with me and my Sales and Marketing team on both category projects and people development. I have come to trust that when they say they will do something they will, they bring me solutions, and not problems, and can be relied upon to do a great job. My recommendation is MBM because as well as looking after the development of my team very well for many years, they have also helped us solve many category challenges”.
Why?
Our memory weakens over time. 85% of what learners learn in a training course is forgotten within the first 30 days.
Most people attend training courses and have a great day. The problem is that they do nothing differently afterwards. A person invests 8 hours of their time, a company invests money in that person, and the result is, well, nothing. No behavioural change for the learners. Learning that sticks changes that.
Read more about Sticky Learning, and how we incorporate this into every training course we do on our About Sticky Learning page.
How?
The best piece of learning we all did was to drive. This is because driving lessons are based on spaced repetition. Do a lesson, stop & reflect, do another lesson, and so on. Our training programme is based on blended learning/70:20:10. A combination of traditional face-to-face training days, plus virtual classrooms, one-to-one coaching and Sticky Pieces (Homework) to embed the learning. All aimed to change the behaviours of the Learners.
Course Point of Difference
Achieving Real Behavioural Change with ‘Sticky Learning ®’
Sticky Learning ® is our own unique learning method. Developed over the last 20+ years. Most Learners attend 1-day training courses and do nothing afterwards. HR Managers & L&D Managers told us that this was unacceptable.
Sticky Learning ® helps Learners to Realise more of what they have learnt. To help them to Recall more of what they have learnt. Plus, Retain more of what they have learnt. The 3 R’s.
Sticky Learning ® enables us to proudly guarantee that if a Learner is not still using their new skill 5 months later, we will give you your money back. This is our money-back guarantee.
Measuring Your ROI
We evaluate your Trainer the Trainer Training on 5 levels, see below, and summarise these into a pack called the ‘Chain of Evidence’.
- Level 1: Reaction (Feel) – What were the learners’ first impressions of the learning?
- Level 2: Learning (Know) – How much did the learners learn?
- Level 3: Behaviour (Do) – To what extent has the learning been used?
- Level 4: Results (Numbers) – How did the behaviour affect the results?
- Level 5: Sponsor (Align) – What ‘observable change in performance’ has been achieved?
You can find out more about measuring your ROI in ‘About Us‘.
Who?
If it’s your first time on the MBM website, you might be wondering, who? Who is behind the business? Who will run the training courses?
Darren A. Smith is the Founder and CEO of MBM, and the one behind Sticky Learning. He has over 20 years’ experience in people development and his passion is helping people to become the very best versions of themseleves. Darren and his team of experienced trainers have been running MBM training courses since it’s launch in 2002, and pride themselves in learners still using their knowledge months after.
Not sure if this right for you?
Learners tell us that they keep losing, having to escalate negotiations that they don’t want to have to give to their boss, and losing their credibility. Instead, they want to know how to better prepare, be more confident, and be able to win more than they currently lose.
Contact Us
For more information on the course, contact us in one of the following ways:
- Fill in our Contact Us form.
- Call us on 0333 247 2012
- Email helpme@makingbusinessmatter.co.uk