“After the training, I can comfortably say that now the whole team are more informed, more aware and have a much clearer understanding of the code.” (Read full testimonial below).
What?
Training Course Overview
This 2-hour GSCOP course is for Sales & Marketing teams working for Suppliers to the major UK Supermarkets, who have heard of GSCOP and want to know more. This training is an introduction to and a Q&A discussion on GSCOP also using our book ‘A Complete Understanding of the Groceries Supply Code of Practice’ – by Darren A. Smith.
This is not training because GSCOP is a little like reading the dictionary, you can’t learn it, but be aware of what it contains and use it as you need to. To ‘use’ GSCOP you need to use your negotiation skills and influencing skills, which can be learned on our training courses.
Sales Directors, Marketing Directors, and Account Managers have usually heard of GSCOP and either dismissed it as something the Supermarkets do, ignore it completely as a ‘type of law’, or found out something about it, but not enough to talk about it competently.
Our training is delivered by an ex-supermarket buyer. He will share with you his understanding from having read over a 1,000 pages on GSCOP and discuss what this means for Suppliers, Supermarkets and how you might begin using GSCOP positively.
5-Star Reviews for GSCOP Training
⭐️⭐️⭐️⭐️⭐️
Eamonn Kavanagh, Head of Retail, JF Renshaw
Darren was recommended to me by a former colleague who had used Making Business Matter specifically to delivery GSCOP training and I wasn’t disappointed. From the moment that we engaged I was filled with the confidence that Darren would deliver, and deliver well as he certainly knows his chosen subject matter. Combined with a credible and proven retail background Darren was both personable and experienced and delivered eloquently, informatively and in a friendly style that worked well with my team particularly as our session included colleague’s from both commercial and cross functional disciplines. GSCOP is such an important subject and we clearly had knowledge gaps prior to our training session but I can comfortably say that now the whole team are more informed, more aware and have a much clearer understanding of the code. Thank you”.
⭐️⭐️⭐️⭐️⭐️
Carol Ford, Apple and Pear Polisher, AC Goatham & Son
Why?
Our memory weakens over time. 85% of what learners learn in a training course is forgotten within the first 30 days.
Most people attend training courses and have a great day. The problem is that they do nothing differently afterwards. A person invests 8 hours of their time, a company invests money in that person, and the result is, well, nothing. No behavioural change for the learners. Learning that sticks changes that.
Read more about Sticky Learning, and how we incorporate this into every training course we do on our About Sticky Learning page.
How?
The best piece of learning we all did was to drive. This is because driving lessons are based on spaced repetition. Do a lesson, stop & reflect, do another lesson, and so on. Our training programme is based on blended learning/70:20:10. A combination of traditional face-to-face training days, plus virtual classrooms, one-to-one coaching and Sticky Pieces (Homework) to embed the learning. All aimed to change the behaviours of the Learners.
Course Point of Difference
Achieving Real Behavioural Change with ‘Sticky Learning ®’
Sticky Learning ® is our own unique learning method. Developed over the last 20+ years. Most Learners attend 1-day training courses and do nothing afterwards. HR Managers & L&D Managers told us that this was unacceptable.
Sticky Learning ® helps Learners to Realise more of what they have learnt. To help them to Recall more of what they have learnt. Plus, Retain more of what they have learnt. The 3 R’s.
Sticky Learning ® enables us to proudly guarantee that if a Learner is not still using their new skill 5 months later, we will give you your money back. This is our money-back guarantee.
Measuring Your ROI
We evaluate your GSCOP Training on 5 levels, see below, and summarise these into a pack called the ‘Chain of Evidence’.
- Level 1: Reaction (Feel) – What were the learners’ first impressions of the learning?
- Level 2: Learning (Know) – How much did the learners learn?
- Level 3: Behaviour (Do) – To what extent has the learning been used?
- Level 4: Results (Numbers) – How did the behaviour affect the results?
- Level 5: Sponsor (Align) – What ‘observable change in performance’ has been achieved?
You can find out more about measuring your ROI in ‘About Us‘.
Who?
If it’s your first time on the MBM website, you might be wondering, who? Who is behind the business? Who will run the training courses?
Darren A. Smith is the Founder and CEO of MBM, and the one behind Sticky Learning. He has over 20 years’ experience in people development and his passion is helping people to become the very best versions of themseleves. Darren and his team of experienced trainers have been running MBM training courses since it’s launch in 2002, and pride themselves in learners still using their knowledge months after.
Not sure if this right for you?
Learners tell us that they keep losing, having to escalate negotiations that they don’t want to have to give to their boss, and losing their credibility. Instead, they want to know how to better prepare, be more confident, and be able to win more than they currently lose.
Contact Us
For more information on the course, contact us in one of the following ways:
- Fill in our Contact Us form.
- Call us on 0333 247 2012
- Email [email protected]