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Picture of Supermarket Shelves

BBC Rip Off Britain approached our Founder, Darren A. Smith, as an industry expert to offer his insider knowledge on Supermarket Promotions. In season 3, episode 8 of Rip Off Britain, Darren explains why supermarkets promote, their aims, and how we as shoppers, can get even more value for money.

Darren Speaks with the BBC Rip Off Britain

At 27 minutes you’ll see Darren speaking with Sam, a voucher-holic, who spends very little on her grocery shopping by exploiting the discounts and the vouchers.

BBC Rip off Britain

Darren A. Smith

About Darren A. Smith

Darren has been working in the world of UK Supermarkets & Suppliers for over 25 years. He began his career as a buyer at big 4 UK supermarkets and after 13 years he decided to leave to set-up Making Business Matter because he wanted to help suppliers and supermarkets to work better together.

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