Soft skills training that sticks
Soft Skills Training that Actually Changes Behaviours
Our clients choose us because we achieve behavioural change through our unique training method, Sticky Learning ®.
50+
Partnering with Clients Across Industries
20+
Years
Delivering Behavioural Change Since 2002
ROI-Focused
350
Excellent
With +20 years of experience, we’re dedicated to what we do.
4.9/5based on 400+ Reviews
Why Learn With Us?
Why Our Training Delivers What Others Don’t
We don’t offer one-day training courses because they don’t change behaviours.
Sticky Learning®
Our programmes utilise face-to-face training days, virtual masterclasses, 1-2-1 coaching and Sticky Pieces ®.
Absolutely No Slides
Slides are boring and don’t help with learning; they’ll be just thrown away in 6 months. We don’t use slides.
Justify Your Spend
At the end of each programme you get a 4 level evaluation called a ‘Chain of Evidence’.
We Make Learning Stick
Our Most Popular Training Programmes
At MBM, we know that most training is forgotten within weeks. That’s why our Sticky
Learning® approach is built to make new skills last and drive real change at work.
Category Management Skills Training
Use our unique 73% Seven-Layered Category Management funnel to increase your category’s performance.
What you’ll learn:
Negotiation Skills Training
Confidence and preparation are the key challenges. Use our unique Square-Dance ® template to overcome both.
What you’ll learn:
Presentation Skills Training
Slides are the default and are boring. Stop. Find other ways to engage your audience with our unique approach.
What you’ll learn:
Powered by Sticky Learning®
Our unique methodology ensures that learning sticks, creating lasting behavioural change that transforms your team’s performance.
Grace Anthony
Brand Manager
“Working with Darren has been a game-changer for me”
He has an incredible ability to help me recentre and find clarity, even in the midst of chaos. Through his open, thought-provoking questions, he doesn’t hand over answers but instead empowers me to critically challenge my own thinking. Every session with Darren feels like a journey, and I always walk away with new perspectives and actionable insights.
The Shocking Truth About Training Evaluation
Most companies barely scratch the surface when evaluating training. According to the Learning Resources Network, the current state of training evaluation is alarming.
“50% of training is never evaluated beyond smiley-face surveys.”
We believe in going beyond the basics. We measure your Return on Investment (ROI) from training through a robust, proven method — so that you, your learners, and your business grow with clarity and confidence.
What Could Your ROI Be?
MBM Measures Your ROI from Training
50% of Training is not Evaluated Beyond Level 1 (CIPD Annual Survey)
1
Reaction
77% Usage
2
Learning
36% Usage
3
Behaviour
15% Usage
4
Results
8% Usage
Most stop at Level 1. We go to Level 4.
Darren A. Smith
CEO, Making Business Matter Ltd
We Evaluate Your Training on All 4 Levels —
Immediate reactions and
satisfaction measures
Knowledge acquisition and
competency assessments
Real-world application and
behavioural change
Business impact and return on
investment analysis
See How We Helped Amazon UK Save
$25m
Download our detailed Training Program Evaluation Report to discover what measurable success looks like.
FAQs
Got Questions? We’ve Got Answers.
Everything you need to know about our training, ROI, custom solutions, and more
Frequently Asked Questions
MBM provides soft skills training such as negotiation, time management, and leadership, tailored to your team’s real-world challenges.
Training is delivered with a 70:20:10 blended learning approach of face-to-face, online masterclasses, one-to-one coaching and Sticky Pieces ® (Homework).
We use our trademarked Sticky Learning® method to ensure that learners actually change their behaviour when they return to work. We strive to enable learners to apply the knowledge and skills they’re trained on to their day-to-day roles at work, aiming to increase their capabilities and improve their business’s bottom line.
We use Chain of Evidence reports to track training results on 4 levels: Feedback, Learning, Behavioural Change & Return on Investment. We measure; how the learner feels they’re training went, the knowledge and skills acquired through training, real-world application and behavioural change through acquire skills and, the direct impact on your business with return on investment analysis.
We have a proven track record of providing results quickly. Check out our Case Studies page to read about how one client made gains of £1,653,500 in just 7 weeks.
Yes, we offer coaching support and assessments to reinforce learning and measure progress.
MBM is headquartered in Aylesbury, United Kingdom, and offers training services nationwide.
Yes, we provide remote training globally and can arrange in-person sessions abroad upon request.
Absolutely. We offer on-site training tailored to your schedule and environment.
You can enrol directly through our website or contact our support team for custom packages.
Yes, we provide discounts and tailored learning paths for team and department-wide enrolments.
We accept all major credit cards, bank transfers, and purchase orders for corporate clients.
It’s our proprietary training method designed to ensure that learning sticks, behaviour changes and skills are instantly applied when learners return to work.
It focuses on real behavioural change using repetition, coaching, and real-life application.
Yes, it’s adaptable and has been proven effective across various sectors, especially FMCG and retail.
Our clients include top brands in the grocery sector and large corporations seeking soft skills training. To see all of our clients, visit our Clients page.
Yes, you can explore client testimonials and detailed case studies on our website.
Clients have reported increased productivity, improved team morale, and huge business gains & savings directly attributed to our training courses. Read about how one client improved its people’s engagement by +20%.
Still have questions?
We'd love to help. Contact our support team for personalised answers. Contact our experts — we'll guide you every step of the way.
Testimonial
Their Words Speak
Louder Than Ours.
Real feedback from professionals we’ve trained and worked with. Real feedback from leaders we’ve helped grow; still using what they learned, still seeing results.
I have come away genuinely feeling like I can make a difference to how I manage my time and the different projects that I have to manage on a day to day basis.
Rob Fox
MM Flowers, Head of Supply Chain
I really enjoyed the day. Learnt some really good things from it. So I think the biggest
thing for me is that I’ve learnt how to manage my task list much better.
Laura Hickie
Senior NAM, O’Brien’s
“Having hand-picked a team of bright young things, with a breadth of talent & a hunger for growth, MBM literally ‘lit the touch paper’ & helped accelerate these incredible individuals into an unrivalled team of category leaders. Training styles that engage & stick, sharing pertinent tools for 2021 and beyond, injected with true empathy that only raw experience brings, plus one-to-one coaching for those seeking to venture into new fields, these guys not only had our backs but provided some great memories along the way. It’s been a blast, we thank-you Andy Palmer and Darren Smith!”.
Melinda Munds
Head of Insights, Oscar Mayer
“Working with Darren has been a game-changer for me. He has an incredible ability to help me recentre and find clarity, even in the midst of chaos. Through his open, thought-provoking questions, he doesn’t hand over answers but instead empowers me to critically challenge my own thinking. Every session with Darren feels like a journey, and I always walk away with new perspectives and actionable insights.”
Asha Bhalsod
Founder and CEO, Etopia Amazon Consultancy
“This training was the reason why Darren was then invited to one of our 2 day management events early 2017 and presented to the Senior Management for both our UK & Irish site. People were impressed with what they saw and more so impressed with Darren when he talks so passionately about sticky learning as we have had many training providers in over the years who were not able to keep the momentum going.”
Kelly Pope
HR Manager, Hilton Foods Group
Get Started With Us
Let’s Start Building Your Team’s Potential.
Every business is different. That’s why we don’t do off-the-shelf solutions. Tell us about your team,
your goals, and your challenges — and we’ll create a training plan designed to stick.
Darren A. Smith
Founder and CEO, Making Business Matter Ltd.
Let’s have a conversation about where your people are today and where they could be with the right training.