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Executive Coaching

from UK Grocery Industry Coaches

Find Out About Executive Coaching :

Increase profit by negotiating better. Get more done with better time management. Identify better category opportunities with more effective Category Management. Our ‘Executive Coaching ’ product is delivered by people who have worked in the UK Grocery Industry, have extensive experience of the skill that you wish to develop, and are experts in coaching. Or maybe you need a career coach to guide you. Some people also call them a ‘Business Coach’.

Coaching is Offered by Lots of Companies – Why Are You Different?

Our coaching is from people who have worked in the UK Grocery Industry, either at a UK supermarket, or at a supplier to a UK supermarket, or both. This means that we understand the challenges that you face and that we can help you overcome those challenges.

For top tips read our Executive Coaching Blog of Tips, e.g. ‘What is Coaching?‘.

What Does Executive Coaching Look Like?

Our extensive experience of coaching has led us to a formula that works. That said, this product is flexible and is first and foremost about identifying your challenges and working together to overcome them. There are 3 options for you:

OptionFace to face sessions(Typically 2-3 hours)Offline support(Hours available)Typical duration(Months)
1423 – 4
2643 – 6
3884 – 8

E Coaching

If geography or cost is a real barrier, we also offer e-coaching. You will be coached via Skype, zoom, or google hangout. This is the same coach, the same tools, just without being physically face-to-face. This saves the time of the coach to travel to you. A saving we pass onto you. Just ask us about online coaching by contacting us.

What Could I Be Coached to Improve?

Here are some examples from our clients:

  • Category Management Skills to identify opportunities, sell those opportunities, and deliver those opportunities.
  • Build a Joint Business Plan that is well thought through, role-play the delivery, and win more business.
  • Become a more effective Account Manager by leaping ahead using our experience.
  • Understand the Category better, from the Shopper, Preparer, and Eaters’ point of view.
  • Lead your team more effectively to achieve your KRAs and become a better coach.
  • Present more effectively by sharing a story and engaging the audience with your message much better.
  • Assess your Time Management capability so that you can become a more efficient Time Manager.

What Have Coaches Previously Said?

“I have recently completed 6 coaching sessions with Kate Burrows. After completing the course I have come away from the sessions with a lot more knowledge than I started with. We covered many topics. At the start, we began the coaching by establishing what my current short and long-term career goals are. Then looked at my strengths and weakness before putting a plan together on improving my weaknesses. We finished off with me completing a 360 appraisal, then went over it in our final session together. I would highly recommend this 360 appraisal! Overall I thoroughly enjoyed my time working with Kate and feel I gained a lot of value from the course. Would definitely recommend.”
Ben Capper, AC Gotham.

“MBM coaching has significantly improved my professional development and has given me the skills and thought the process I need to continue developing throughout my career. Darren was flexible in his approach; not telling me what I needed to do but making me think and understand how I can improve, the importance of this and how to apply it in real-life situations. Be it time management, people management or professionalism. I personally feel a whole lot more confident, less frustrated and productive”. Patrick Crease, NPD Manager at Cranswick plc. Download the Corporate Coaching case study.

Matthew Churchill, Account Manager at Greencell, talks about His Personal Coaching and Category Management Consulting

Watch more video testimonials.

Further case studies:

Client review examples:

Which Tools are Used in Your Professional Coaching?

There are 7 main tools that the Executive Coach may use to help you achieve your goals:

7 Coaching Tools to Make Learnings Stick Image and pdf link

Tools every coach can use

Executive Coaching

Herrmann Brain Dominance Index (HBDI) Profiling tool

This tool uses a questionnaire to identify how the coachee prefers to think. We use this tool because it helps the coach communicate more effectively with the coachee. Plus, it enables the coachee to better understand others, by first understanding themself better. This white paper by HBDI ® nicely explains how HBDI ® is used in our coaching.

Executive Coaching

Learning Styles

The learning styles questionnaire helps the coachee to learn more, more quickly and more easily, by understanding how they prefer to learn. By identifying the coachee’s learning style much more can be achieved on the coaching journey.p

Executive Coaching

Personal Development Plan

This template essentially asks, and ‘Where are you now?’, ‘Where do you want to get to?’, for each skill/challenge that you wish to improve. By adding milestones to the PDP the coach and coachee can also identify timescales.

Executive Coaching

G.R.O.W. Model

The GROW model is the most popular model used in coaching. The mnemonic stands for ‘Goal’, ‘Reality’, ‘Options/Obstacles’ and ‘Way forward’. Each coach is trained in this model and will use it to structure the journey and each discussion.

 Executive Coaching

Competency Frameworks

A competency framework is a scorecard for a skill. A one-page document per skill that shows what needs to be done to achieve the highest level of that skill. It acts as a measure to help the coach and coachee to measure progress.

 Executive Coaching


Drivers are unconscious internal pressures that make us do things in certain ways, e.g. with speed, perfection, little emotion etc. We use this simple, yet powerful questionnaire, to help the coachee better understand what drives them and what can limit them.

 Executive Coaching

Conflict Mode Instrument

The TKI (Thomas-Kilmann Conflict Mode Instrument) identifies five distinct conflict styles and provides us with conflict-management solutions. By helping the coachee to understand their default approach in conflict, it encourages the exploration of alternative ways to handle situations.

Do I Need Coaching?

The evidence for the power of coaching and the results achieved is extensive across the workplace. To understand more about why coaching works read ‘7 Facts that make the Case for Coaching In The Workplace‘ or download our competency frameworks and identify your current skill level.

How Do I Get Started?

If you decide to use the Executive Coaching product the next 3 steps are simple:

  1. Firstly, we arrange a 30-minute phone call to help you understand the skill/s that you wish to improve or the challenges that you wish to overcome.
  2. Secondly, we will select and email you, the relevant to your coaching questionnaires i.e. to identify your HBDI ® profile and your learning style.
  3. Thirdly, we then propose an MBM coach that is an expert in the skill/challenge that you wish to overcome and ideally has a similar way of thinking (HBDI ® profile) and a similar learning style.


Read our Ultimate Guide to Coaching Skills

Watch this 1 Minute Video About Our Executive Coaching: