learn-with-us Introducing Sticky Learning®

Is Soft Skills Training a Waste of Time and Effort?

Introducing Sticky Learning ®, a whole new way to equip your team with skills that they actually use.

our-team-heroProvided Behavioural Change to 50+ Clients Across industries

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It’s Time to Break the Cycle

Stuck in the Training Loop?

Are you an HR Manager, L&D Manager, or Training Lead who’s had enough of training that doesn’t actually change anything?

At Making Business Matter, we don’t just run courses.
 We’ve created soft skills training that sticks. Training that’s applied, remembered, and makes a real difference at work.

Frustrated by the usual?

Training that doesn't stick
Training that doesn't stick
Managers complaining that training doesn't work
Managers complaining that training doesn't work
Low ROI on your L&D spend
Low ROI on your L&D spend
No visible behavioural change
No visible behavioural change
Same issues coming up again and again
Same issues coming up again and again
Teams forgetting their training in days
Teams forgetting everything in days

learn-with-us Introducing Sticky Learning®

Your Employees Return From Training & Do Nothing Differently.

We Change That.

Discover how our very own Sticky Learning Method changes behaviours & improves your bottom line.

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What is Sticky Learning ®?

Sticky Learning ® is a proven and unique training
method designed to ensure that your team:

Train your team not just to learn, but to remember, apply, and grow.

Sticky Learning® is our proven, expert-backed training method that helps your team:

  1. Realise what they’ve learnt
  2. Retain the knowledge over time
  3. Recall it when it matters most

So they can change behaviours—and deliver better results at work.

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Built for Real Change, Backed by Support.

This isn’t just another course that gets forgotten after the first coffee break.
 Sticky Learning® stays with your team long after training ends.
 Because we help build real habits—step by step, with full support.

Behavioural Change

Practical Application

Knowledge Acquisition

Slide Items

”…still using some of the techniques today.”

“It is the only training course that has really stayed with me… The negotiation course was second to none. I am still using some of the techniques today.”

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Richard Ellett

UK SENIOR NAM

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learn-with-us Not Just Another Training Course

Real Skills. Real Behavioural Change.

What You’re Really Getting:

We don’t use slides. Learners complete practical exercises in groups, pairs, or in 1-2-1 coaching sessions. We put learners in real-world situations, giving them the opportunity to apply their learning straight-away.

We know that investing in training that doesn’t change behaviours long-term is pointless. Our Sticky Learning Method ensures the skills we teach last. We strive to enable you to justify your training spend with measurable return on investment, and reap the benefits of lasting behavioural change in your team.

Just like how you learned to drive. One skill at a time, poking and prodding learner’s brains until the skills they learn are applied in their day-to-day at work. We use trusted blended learning techniques like the 70:20:10 model to ensure behaviours change, skills get applied & your bottom line improves.

Training That Doesn’t Just Teach — It Transforms

Sticky Learning® makes training stick, long after the training days end. Give your team more than knowledge. Give them a real change in how they work.

“Training is like planting seeds in solid rock if you don’t have the right approach. ”

learn-with-us Not Just Another Training Course

“I used the ‘no free fish’ tool with Supermarket & secured £2,500.

£2.69 Billion Revenue

Our team achieved £680,000, with 20% directly attributed to Sticky Learning® methods

I ran a ‘Squaredance with Tradeables’ on a key product and gained £13,000

By applying the learning early, we unlocked an additional £108,000 in revenue

A project led to a CPI of £625,000, and 40% was linked to training outcomes

During a tough supermarket negotiation, we prevented a supply cut — resulting in £1.4 million

A range review with a supermarket resulted in an outrageous ask — and a successful £1.2 million price increase

Logo of 2 Sisters Food Group featuring a blue and orange stylized figure and the text on a purple oval background.

2 Sisters Food Group

Employees 18,000+Industry Food Manufacturing

guarantee

An UNBEATABLE Guarantee –
Experience Sticky Learning ® 100% Risk-Free

Try any program. If your learners don’t change their behaviours — we will give you every penny back.
First, we will coach them 1:1 to help the change stick.

If Sticky Learning® doesn’t stick and transform how your team applies their skills, just show us they
were fully engaged — and we will refund your payment.

It’s simple: Join the program, dive into the learning, and put it to the test.

Terms and Conditions apply.

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Testimonial

Their Words Speak
Louder Than Ours.

Real feedback from professionals we’ve trained and worked with. Real feedback from leaders we’ve helped grow — still using what they learned, and still seeing results.

Rob Fox

5 Stars

I have come away genuinely feeling like I can make a difference to how I manage my time and the different projects that I have to manage on a day to day basis.

Rob Fox

Findel , Head of Software Engineering

Laura Hickie

5 Stars

I really enjoyed the day. Learnt some really good things from it. So I think the biggest
thing for me is that I’ve learnt how to manage my task list much better.

Laura Hickie

O’Brien’s

5 Stars

“I had the pleasure of attending [Executive Coaching] sessions with both Darren and Sally and I am still using what I learnt today.”

Richard Ellett

UK SENIOR NAM , Seatriever

5 Stars

“I really enjoyed my 1-2-1 training with Andy. After finishing my apprenticeship at Greenyard I was transitioning into my new role as a junior account manager and didn’t feel like I had some of the skills and confidence to do my new job well.

Asha Bhalsod

FOUNDER , Etopia Consultancy LTD

5 Stars

“Initially I was very sceptical of the whole concept; to me it was being placed into a box and “this is were you are”.

Kim Matthews

Commercial Director, O’Brien Fine Foods

learn-with-usFAQs

The 7 Most Popular Questions Curious Minds Have About Sticky Learning®

What is Sticky Learning ®?

Sticky Learning ® is our unique training method designed to maximise learning retention and application. Unlike conventional training that fades quickly, Sticky Learning ® ensures skills are truly embedded through a four-phase process:

  • Pre-work that prepares learners
  • Interactive workshops that engage
  • Sticky Pieces® – practical tools for immediate application
  • Follow-up systems that reinforce learning

The result is training that sticks and creates real behavioural change in the workplace.
Our blueprint for achieving behavioural change has been developed, updated and upgraded over 23 years. We call it Sticky Learning ® . It’s a type of blended learning.

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Still have questions?

We'd love to help. Contact our support team for personalised answers. Contact our experts — we’ll guide you every step of the way.

How Do You Make Learning Stick?

We use a combination of different training types called ‘blended learning’. This is designed to appeal to each learner and their individual learning styles, whilst providing a comprehensive and exhaustive approach to training. Blended learning includes:

  • Learning to learn sessions that ensure each learner is able to get the most from their training experience.
  • Face-to-face sessions that focus on group work, interactivity and the opportunity to ask questions.
  • Sticky Pieces® – independent learning that actions training in the real world.
  • Online sessions that provide the opportunity for each learner to learn in the own environment and action their training straight away.

The result is training that sticks and creates real behavioural change in the workplace.
Our blueprint for achieving behavioural change has been developed, updated and upgraded over 23 years. We call it Sticky Learning ® . It’s a type of blended learning.

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Still have questions?

We'd love to help. Contact our support team for personalised answers. Contact our experts — we’ll guide you every step of the way.

What Makes Sticky Learning ® Different?

The big difference that we make is behavioural change. Our training is dedicated to supporting each learner through their training to ensure that what they learn makes a difference to them and, ultimately, the business they work for. We don’t do ‘tick-box’ training, we foster real learning that creates impact on both the learner and their bottom line.

The result is training that sticks and creates real behavioural change in the workplace.
Our blueprint for achieving behavioural change has been developed, updated and upgraded over 23 years. We call it Sticky Learning ®. It’s a type of blended learning.

MBM-Icon-sticky-learning-340x302-1 1

Still have questions?

We'd love to help. Contact our support team for personalised answers. Contact our experts — we’ll guide you every step of the way.

Who is Sticky Learning ® for?

Sticky Learning ® is for:

  • Anyone frustrated with training that does not have an impact.
  • Anyone looking to create lasting, real behavioural change.
  • Anyone looking to upskill and enhance their team long-term.

The result is training that sticks and creates real behavioural change in the workplace.
Our blueprint for achieving behavioural change has been developed, updated and upgraded over 23 years. We call it Sticky Learning ®. It’s a type of blended learning.

MBM-Icon-sticky-learning-340x302-1 1

Still have questions?

We'd love to help. Contact our support team for personalised answers. Contact our experts — we’ll guide you every step of the way.

What Results Can We Expect?

The results speak for themselves. Take a look at what our learners at 2 Sisters Food Group achieved with their training:

  • “Our team achieved £680,000, with 20% directly attributed to Sticky Learning® methods”.
  • “By applying the learning early, we unlocked an additional £108,000 in revenue”.
  • “During a tough supermarket negotiation, we prevented a supply cut — resulting in £1.4 million”.

The result is training that sticks and creates real behavioural change in the workplace.
Our blueprint for achieving behavioural change has been developed, updated and upgraded over 23 years. We call it Sticky Learning ®. It’s a type of blended learning.

MBM-Icon-sticky-learning-340x302-1 1

Still have questions?

We'd love to help. Contact our support team for personalised answers. Contact our experts — we’ll guide you every step of the way.

How Do We Implement Sticky Learning ®?

We have a range of training courses available. Each covers a 7-week program that includes; learning to learn sessions, face-to-face practical sessions, online sessions, Sticky Pieces ® and a Chain of Evidence Report that shows quantifiable Return on Investment.

View training courses. 

The result is training that sticks and creates real behavioural change in the workplace.
Our blueprint for achieving behavioural change has been developed, updated and upgraded over 23 years. We call it Sticky Learning ®. It’s a type of blended learning.

MBM-Icon-sticky-learning-340x302-1 1

Still have questions?

We'd love to help. Contact our support team for personalised answers. Contact our experts — we’ll guide you every step of the way.

What Training Topics Do You Cover?

People Skills

Work Skills

  • Creating a business plan for suppliers
  • Executive Coaching
  • HBDI
  • Learning to Learn
  • Myers Briggs
  • Training Needs Analysis

The result is training that sticks and creates real behavioural change in the workplace.
Our blueprint for achieving behavioural change has been developed, updated and upgraded over 23 years. We call it Sticky Learning ®. It’s a type of blended learning.

MBM-Icon-sticky-learning-340x302-1 1

Still have questions?

We'd love to help. Contact our support team for personalised answers. Contact our experts — we’ll guide you every step of the way.

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We Make Learning Stick

Our Most Popular Training Programmes

At MBM, we know that most training is forgotten within weeks. That’s why our Sticky
Learning® approach is built to make new skills last — and drive real change at work.

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Category Management Skills Training

Use our unique 73% Seven-Layered Category Management funnel to increase your category’s performance.

What you’ll learn:

Identify more category opportunities

Sell more category opportunities

Land more category opportunities

Two women engaged in a discussion at a table, with soft natural light filtering through sheer curtains in a modern office setting.

Negotiations Skills Training

Confidence and preparation are the key challenges. Use our unique Square-Dance ® template to overcome both.

What you’ll learn:

Prepare effectively for negotiations

Build confidence when negotiating

Manage conflict during negotiations

A woman presenting in a professional setting, standing before a screen displaying colorful graphs and charts, with an audience in view.

Presentation Skills Training

Slides are the default and are boring. Stop. Find other ways to engage your audience with our unique approach.

What you’ll learn:

Engage your audience without relying on slides

Build confidence in your presentation delivery

Become your very best presenting self

Powered by Sticky Learning®

Our unique methodology ensures that learning sticks, creating lasting behavioural change that transforms your team’s performance.

Behavioral Change

Practical Application

Knowledge Acquisition

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Get Started With Us

Let’s Start Building Your Team’s Potential.

Every business is different. That’s why we don’t do off-the-shelf solutions. Tell us about your team,
your goals, and your challenges — and we’ll create a training plan designed to stick.

Headshot of Darren A. Smith

Darren A. Smith

CEO, Making Business Matter Ltd

Let’s have a conversation about where your people are today and where they could be with the right training.

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