In this post you can see how we worked with one client to create an effective Category Manager job description for them.
Our client found that job descriptions in the market, and particular those for Category Managers, were written badly. Badly because they mainly had no objectives or measures for the Category Manager. They asked us to write a Category Manager job description using our experience of Category Management. We did and they loved it. The Category Manager job description is below.
Title of the Job
Where the Role Sits within the Team, Department and Wider Business
Category Manager responsible for x number of staff, called the ‘Commercial team’. The Commercial team is accountable for delivering the sales and profit for the group.
Who the Role Reports to and Other Key Interactions
Reporting to the Site General Manager, who is responsible for the production of the site, who in turn reports to the UK General Manager. Key interactions will be with the Site General Manager, your team, and the customer, <supermarket>.
Key Areas of Responsibility
- Managing and leading the categories to achieve the company’s budget.
- Managing and leading the categories to achieve the customer’s targets.
- Managing and leading your team to achieve the internal and external targets.
- Understanding and achieving the shopper, preparer, and eater’s needs.
Deliverables Expected in the Short Term
- Your team to achieve the sales budget.
- Your team to identify x number of sales/profit category opportunities worth x sales per year.
- Your team to land category x% of opportunities identified.
- Your team to exceed the customer satisfaction target of x%.
Medium and Long Term Objectives
- The medium term objectives are for you and your team to achieve level x on the category management scorecards.
- The medium term objectives are for you and your team to achieve level x on the soft skills competency frameworks.
- To create and gain buy-in to a group business plan that will achieve the group’s vision.
- Create best practice Category Management across the group.
- The long-term objectives are for you and your team to achieve level x on the category management scorecards.
- The long-term objectives are for you and your team to achieve level x on the soft skills competency frameworks.
- To be fundamental in the delivery of the group’s business plan that will achieve the group’s vision.
- Ensure that best practice Category Management is being delivered across the group.
Duties that this Job will Involve
- Managing, leading, and coaching your team – 20%.
- Meeting with the customer to discuss category performance – 20%.
- Driving best practice category management across the group – 20%.
- Creating and implementing the company’s business plan – 10%.
- Continuously improving your skills through training and coaching – 10%.
- Writing and delivering category strategies – 10%.
- Sharing shopper knowledge internally and externally – 10%.
Scope for Progression and Promotion
There is an opportunity to progress to the title of x within 18 months. Beyond this the opportunities within the company are vast and the 3 most likely opportunities are to become x, y, or z.
Required Education and Training
The ideal candidate would have x years as a category manager or account manager. Have worked with <supermarket> for x years. And be able to demonstrate, through examples, an ability to win new business, manage a team, and lead a category.
Soft Skills and Personality Traits Necessary to Succeed
Category Management, Presentation Skills and People Management are the top 3 soft skills that are needed. A minimum of level x is required on the scorecards and competency frameworks for these skills. Additional useful skills would be influencing, negotiation skills, and time management. A ‘thick skin’ can sometimes help in a customer-facing job. Particularly with a challenging customer like <supermarket>.
Location and Travel Requirements
You will be based in <location>, on-site, with your team. You are likely to meet with <supermarket> at their Head Office once per week. Holding face-to-face meetings with the other countries is essential to achieve your targets and you are expected to be visiting one country every other week.
Remuneration Range and Benefits Available
- The salary is £x per year, paid every x.
- Other benefits include:
The Organisation’s Culture and Identity
The company’s strategy is simple and clear. We focus on 3 key elements:
The Company’s Values
Our values are:
The Company Culture
The Company’s culture can be described as:
Summary of this Category Manager Job Description
The advantage of using this job role for a Category Manager is that they are measured. This means that the individual can achieve job satisfaction by knowing that what they do makes a difference. Plus the company can understand how the individual performs, which is in stark contrast to many Category Managers that have ‘woolly’ targets’.
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