Category Management Process

Please scroll down to find the article/content you are most interested in. Use the search facility in the top right to narrow your search.

Category Management Tools – Identify Your Category Fair Share Gap

Darren A. Smith

11 Apr at 3:11 pm

Category Management Tools – Identify Your Category Fair Share Gap Category Managers tell us that they sometimes get lost in…

Team working on a category strategy plan

How to Build a Category Strategy Plan That is Simple and Practical

Darren A. Smith

March 2, 2023

Discover How to Build a Category Strategy Plan in 4 Steps Category planning and category strategising can be a topic…

Mini blue houses connected by a white line

Kraljic Model – The Key to Smarter Buying

Charles Smith

September 15, 2022

Get Your Suppliers ‘Sorted’: Start Here The Kraljic Model helps businesses manage their supply chains by segmenting suppliers into classes…

Can Jack’s Tackle Discounters Without Cannibalising Tesco Sales?

Darren A. Smith

August 19, 2022

Jack’s Tesco Sales On a grey, washed-out Fenland autumn morning in Chatteris, Cambridgeshire, the new Jack’s store is not hard to…

Awareness spelled out on yellow background

10 Ways to Improve Your Commercial Awareness

Gabby Smith

August 13, 2022

Commercial Awareness Understanding how your business works and makes money is essential to improving your overall ROI (Return On Investment)…

Grocery Delivery man swiping female shopper's credit card

Online Grocery: Free Whitepaper About the Rapid Grocery Market

Darren A. Smith

May 18, 2022

Online Grocery has Been Around a While, but Rapid Grocery and the Likes of Getir, DoorDash, Gorillas, and Tesco Whoosh…

Employees are explaining to the supplier or supervisor about their own work processes

Supplier Management: UK Grocery Multiples & Their Supplier Bases

Andrew Grant

April 4, 2022

Supplier Management is Not Only for Christmas…. David and Goliath Your day to day interactions with UK supermarket buyers may…

Grouped colourful chess pieces representing Audience segmentation or customer segregation for category management

7 Benefits of Category Management and Why You Should take Notice

Darren A. Smith

March 28, 2022

The Benefits of Category Management are Improved Category Performance for Everyone Involved To realise these benefits the range of products is…

Price spelled with wooden cubes nest to increase decrease cube

Cost Price Increase in the UK Post-Pandemic

Andrew Grant

February 26, 2022

No Not Another US Import Crime Series With a Banging Theme Tune by The Who But Still Plenty of Potential…

Young woman with shopping in a supermarket benefiting from a planogram

Planograms: the importance of Retail Space Planning

Andy Palmer

February 22, 2022

Let’s Discuss the Role of Planograms in Retail Space Optimisation For decades, Planograms have been the primary approach to retail…

Angry businessman in suit screaming with phone in hands on white background

Aggressive But Inexperienced: Perils of the New Breed of Buyers

Darren A. Smith

February 21, 2022

Does Youth Add up to Being Aggressive But Inexperienced? The new cohort of UK supermarket buyers are young, aggressive but…

Seven-part funnel explaining the category management process by MBM

Category Manager e-Assessment

Andy Palmer

January 25, 2022

Are You a Great Category Manager? Category management is about identifying opportunities, selling opportunities, and landing opportunities that drive category…