Category Management Process

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Supplier Management: UK Grocery Multiples & Their Supplier Bases

Supplier Management is Not Only for Christmas…. David and Goliath  Your day to day interactions with UK supermarket buyers may…
Audience segmentation or customer segregation. Marketing concept.

7 Benefits of Category Management and Why You Should take Notice

The Benefits of Category Management are Improved Category Performance for Everyone Involved To realise these benefits the range of products is…
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Cost Price Increase in the UK Post-Pandemic

No Not Another US Import Crime Series With a Banging Theme Tune by The Who But Still Plenty of Potential…
Young woman with shopping in a supermarket benefiting from a planogram

Planograms: the importance of Retail Space Planning

Let’s discuss the role of planograms in retail space optimisation. For decades, Planograms have been the primary approach to retail…
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Aggressive But Inexperienced: Perils of the New Breed of Buyers

Does Youth Add up to Being Aggressive But Inexperienced? The new cohort of UK supermarket buyers are young, aggressive but…
A seven-part funnel explaining the category management process

Category Manager e-Assessment

Are You a Great Category Manager? Category management is about identifying opportunities, selling opportunities, and landing opportunities that drive category…
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42 One-Sentence Category Management Tips to Identify, Sell & Land More

Identify, Sell and Land More Opportunites with These Category Management Tips Category management is the process of grouping like products into…
Food delivery

The Growth of Rapid Food Delivery Across the Globe

Takeaway, Grocery Shopping or Amazon, We’ve All Experienced Food Online Delivery During the pandemic, this industry nearly doubled, for example…
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Estimating Numbers: A Tool to Manage People’s Expectations

Estimating Numbers is Hard When There are Many Variables and the Expectation of Everyone is For You to Identify ‘the Number’.…
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HFSS Foods & Their New Legislation Around the Globe

The New HFSS Foods Legislation? What it Means… As part of the government’s intention to combat childhood obesity, new HFSS…
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How to Develop a Category Management Strategy

What is Category Management? Let’s break down the words of a Category Management Strategy. Then we’ll take a look at…
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Finding a New Strategy for Trade Communications

Effective Trade Communications in the New Normal As the Covid-19 lockdown gives way to the new normal, a changed Britain…
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