Category Plan

Category Management Tips
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HFSS Foods & Their New Legislation Around the Globe

The New HFSS Foods Legislation? What it Means… As part of the government’s intention to combat childhood obesity, new HFSS…
Category Management Tips
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OISA: Oxford International Supplier Academy

What is the O.I.S.A (Oxford International Supplier Academy)? This is a subsidiary of Making Business Matter. MBM is a soft…
Category Management Tips
White plate with spoon, fork and Donut decorated icing and sprinkles. Unhealthy Junk Food. HFSS, high fat salt sugar

HFSS Food: Impact of The Proposed Legislation Starting in 2022

What’s All the HFSS About? The biggest single intervention into UK diets since rationing during the Second World War. HFSS:…
Category Management Tips
Woman deciding what wine to buy in supermarket aisle

The Supermarket Wine Category is the Hardest Category to Shop

Do You Suffer From Indecision in the Wine Aisle? I would describe my understanding of wine as ‘Johnny Average’. I…
Category Management Tips
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What’s New in the Grocery World? Find Out With Our Grocery Guru!

MBM & The Grocery Guru If you work in the UK Grocery Industry, you’ll know the pace…fast! We teamed up…
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Discover Articles Written by Darren A. Smith for The Grocer Magazine

MBM Featured in The Grocer Regular readers of the MBM blog will know that we are passionate about self-development. Sometimes,…
Category Management Tips
A man and a woman, with a trolley full of fresh products, they seem to be checking off their shopping list.

Are You Getting the Most From Your Shopper Insights Data?

How to Make the Most of Your Shopper Insights I sat across the desk from the head of shopper insights…
Category Management Tips
Shopper's view of a half full trolley

The Hidden Power of Market, Strategy & Planning in FMCG Growth

What is Market Strategy & Planning? Being a Market Strategy & Planning (MS&P) manager, controller or director can be confusing…
Category Management Tips
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Trade Marketing Strategies Guaranteed to Increase Sales

What is Trade Marketing? Many people don’t realise the importance of trade marketing. More often than not, B2B (business to…
Category Management Tips
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Sales Windows: Know When to Sell and When Not to Sell

How to Identify Your Sales Windows An essential part of selling is identifying the weeks that you have in a…
Category Management Tips
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Discover the Role of a Category Captain & How You Become One

What is the Role of a Category Captain? The Category Captain is a leading manufacturer or supplier within a product…
Category Management Tips
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Grocery Buyer: Your RoboBuyer Will See You Now

Grocery Buyer: The Algorithm of Buying I am sure most national account managers will have wondered at some point whether…