Christmas TV Adverts of 2020: Will John Lewis Come Out on Top?

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Christmas Adverts 2020 List – Is the John Lewis Christmas Ad the Winner This Year??

Christmas. The time of year when adverts on our television are watched with an eager eye and enjoyed by all for their festivities. We will chart the most popular Christmas adverts of 2020. Discover who has taken the advertising crown. Can anyone topple the perennial classic John Lewis Christmas ad?

Let’s Take a Look at Last Year’s Winner First

Christmas Advert Winner 2019: Sainsbury’s Nicholas the Sweep.

A young boy, Nicholas the Sweep, gets wrongfully accused of stealing oranges. The mob goes wild and begins throwing ridiculous accusations and banishes a small boy. He is rescued from the cold by Mrs Sainsbury and given a bag of oranges. The boy shares the oranges, filling the socks of other children, and taking on the familiar red suit we all recognise.

The advert on Youtube has now been watched by over 6.6m people.

Aldi’s Kevin the Carrot is Spectacular – 7.5m views as of 02-12-20:

Links to YouTube video Aldi Christmas Ad 2020
There’s no better Christmas than time at home with the ones you love

 

Coca-Cola tells a lovely story with a nice twist at the end – 4.6m views as of 02-12-20:

Links to YouTube video CocaCola Christmas Ad 2020
Making time for the ones you love is what makes Christmas truly the most special time of year

 

The John Lewis Christmas ad has its usual ‘awww’ feeling, but here’s just something missing – 3.8m views as of 02-12-20:

Links to YouTube video John Lewis Christmas Ad 2020
An act of kindness goes a long way

 

Argos’ ad is a more a traditional advert – 3.3m views as of 02-12-20:

Links to YouTube video Argos Christmas Ad 2020
A little bit of magic makes Christmas feel absolutely spectacular

 

Sainsbury’s is rumoured for this to be 1 of 3 ads. This is the gravy song – 2.4m views as of 02-12-20:

Links to YouTube video Sainsburys Christmas Ad 2020
Food is home and Home is Christmas

 

McDonald’s animated ad tells a lovely story – 1.4m views as of 02-12-20:

Links to YouTube video McDonalds Christmas Ad 2020
Christmas brings out your inner child like nothing else

 

Amazon’s Christmas ad is less of a story and more of an advert – 1m views as of 02-12-20:

Links to YouTube video Amazon Christmas Ad 2020
The show must go on especially when it’s Christmas

 

Asda has created an ad that is true to life, though not a story:

Links to YouTube video Asda Christmas Ad 2020
The Christmas you need at the right price

 

Morrison’s advert is more of a music video – Very catchy though:

Links to YouTube video Morrisons Christmas Ad 2020
Christmas isn’t special without the right stuff

 

Tesco‘s no naughty is on-trend and a nice take on Christmas:

Links to YouTube video Tesco Christmas Ad 2020
Christmas is even better without a naughty list

 

Maxx’s ad is a little quirky, about a dressed goat:

Links to YouTube video TK Maxx Christmas Ad 2020
Everyone deserves to feel special and it doesn’t have to cost the earth

 

Snoop Dogg hooks up with Soda Stream to save the planet:

Links to YouTube video Sodastream with Snoop Dogg Christmas Ad 2020
Even the earth deserves a Christmas gift

 

Christmas ad tells a nice story about a Mickey Mouse toy through the generations:

Links to YouTube video Disney Christmas Ad 2020
Don’t forget the ones who may not be here for long!

 

Supervalu ad is very good and a newcomer to the Christmas advert scene:

Links to YouTube video SuperValu Christmas Ad 2020
Christmas isn’t about the gifts but those special ones in your life

 

Weihnachts film ad is a very heartfelt, beautiful short story:

Links to YouTube video DocMorris Christmas Ad 2020
Make the effort to make Christmas special for those who matter

 

Christmas Advert Winners through Time

We’ve created a funky infographic showing the Christmas adverts over the last 6 years so that you can see who has won each year and with what.

Links to YouTube video about MBM's UK Supermarket Christmas Ad 2020 winner
Watch the video to see the winner!

 

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Communication and InfluencingCommunication Skills TipsEffective Communication

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