Why We Misread Each Other at Work
The Johari Window exists because most communication breakdowns have very little to do with what we say and everything to do with what we don’t realise we’re showing. In everyday work conversations, people assume their message landed as intended. Yet the receiver is often reacting to tone, posture, facial expressions, or what feels unsaid. That gap between intention and perception is exactly what the Johari Window was designed to uncover.
Most workplace misunderstandings don’t happen because people choose the wrong words. They happen because of everything around the words. A slight pause before responding. Folded arms in a meeting. A tone that comes across as defensive when no offence was intended. We have all walked away from conversations thinking, “That didn’t go how I expected.”
There is a deeper reason for this. Research cited by Harvard Business Review shows that only around 10 to 15% of people are genuinely self-aware. That means most of us move through conversations with blind spots about how we come across, especially under pressure. In leadership roles, those blind spots become expensive. When people misjudge their impact, trust weakens, feedback dries up, and performance suffers quietly rather than dramatically.
I’ve seen this play out many times. Someone says they are fine with a decision, but their body language tells a different story. The disagreement never gets voiced. Weeks later, it resurfaces as disengagement, missed deadlines, or tension inside the team. Nothing exploded in the moment, yet something essential broke down.
This is where the Johari Window becomes more than a model on a slide. Created in 1955, it offers a simple but powerful way to understand what we know about ourselves, what others see that we don’t, and what remains hidden or unexplored. More importantly, it gives teams and leaders a shared language for feedback, trust, and self-awareness.
Table of Contents
- What is the Johari Window?
- Leadership and the Johari Window
- The Purpose of the Johari Window in Self-Awareness
- Enhancing interpersonal skills using the Johari Window
- Step-by-Step Guide to Using the Johari Window
- Giving Feedback using the Johari Window
- Conclusion: The Johari Window as a Tool for Growth
1- What is the Johari Window?
The Johari Window theory is a simple one that explains how we see ourselves and how others see us. It helps improve self-awareness, communication, and trust. The Johari Window is especially useful at work, where misunderstandings often come from hidden assumptions and unspoken reactions.
The Johari Window is divided into four areas, also called quadrants. Each area shows a different part of our personality, behaviour, or communication style.
What are The Four Quadrants of the Johari Window?

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Open Area

This is what you know about yourself, and others know too.
Example: Your team knows you’re analytical and detail-focused.
The goal of the Johari Window is to grow this open area because it leads to clearer communication and stronger trust.
How to use this quadrant:
The goal of the Johari Window is to grow this open area. The bigger this box is, the easier communication becomes.
You grow the open area by:
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Asking for feedback
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Sharing useful information
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Being clear about your intentions
When the open area grows, trust grows with it.
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Blind Area

This is what others see about you, but you don’t notice.
Example: Your team thinks you sound intimidating in meetings, but you aren’t aware of it.
The Johari Window helps reduce blind spots through honest feedback.
How to use this quadrant:
You reduce blind spots by asking for feedback.
This means:
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Asking how your behaviour comes across
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Listening without defending
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Treating feedback as information, not criticism
In the Johari Window, feedback moves information from the blind spot into the open area.
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Hidden Area

This is what you know about yourself but choose not to share.
Example: You feel unsure about a decision, but you don’t say it out loud.
Using the Johari Window, selective self-disclosure can build trust and teamwork.
How to use this quadrant:
The Johari Window does not mean sharing everything. It means sharing the right things at the right time.
You shrink the hidden area by:
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Explaining your thinking
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Admitting uncertainty when useful
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Sharing relevant experiences
Selective sharing helps others understand you better and builds trust.
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Unknown Area

This includes strengths or reactions that neither you nor others know yet.
Example: You thrive in a crisis, but you haven’t faced one before.
The Johari Window shows that growth often comes from new experiences and challenges.
How to use this quadrant:
You explore the unknown area by:
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Trying new roles or challenges
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Learning new skills
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Asking for feedback in new situations
The Johari Window shows that growth often happens here, when people step outside what feels familiar.
In simple terms, the Johari Window helps people see where confusion comes from.
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Feedback shrinks the blind spot
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Thoughtful sharing shrinks the hidden area
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New experiences explore the unknown area
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All of this grows the open area
When the open area grows, communication becomes clearer. Relationships improve. Teams work better together.
Here is an example of a Johari Window exercise you can do within a group or team using the Johari Window:
- Give the subject the list of 55 adjectives (see below). Ask them to pick 5 or 6 that they think describe their personality best.
- Give their peers (the other team members) the same list. Ask them to pick 5 or 6 adjectives they think describe the subject best.
- You arrange the adjectives on the Johari Window based on awareness.
Below is a list of the positive adjectives commonly used in the Johari Window exercise. You can use negative ones too:

Placing the adjectives on the Johari Window:
- Open Area – Place adjectives selected by the subject and peers in this area.
- Hidden Area – Place adjectives selected by the subject only in this area.
- Blind Spot – Place adjectives selected by the peers only in this area.
- Unknown – Place adjectives not selected by anybody in the unknown area.
What are the Three Main Goals of the Johari Window?
- Enhanced Self-Awareness: The Johari Window serves as a mirror, reflecting back insights into our own behaviours, attitudes, and blind spots, fostering a deeper understanding of ourselves.
- Improved Communication: By expanding the open area through feedback and disclosure, the purpose of the Johari Window is to facilitate open and honest communication, leading to stronger connections and more effective interactions.
- Building Trust and Authentic Relationships: Through the process of self-disclosure and feedback, the Johari Window cultivates trust and authenticity within teams, creating a supportive environment where individuals can thrive and collaborate effectively.
2- Leadership and the Johari Window

The Johari Window matters in leadership because leadership is never just about intention. It’s about impact. Leaders don’t fail because they lack skill or drive. They fail because they don’t see themselves clearly, and the people around them don’t feel safe enough to tell them the truth.
This is where the Johari Window becomes powerful. It helps leaders reduce blind spots, use feedback properly, and build trust without losing authority.
Why Leaders Fail Without Feedback
Most leadership breakdowns don’t start with bad decisions. They start with missing information.
Leaders often operate with a large blind spot. People notice their tone, reactions, or habits, but stay silent. Over time, feedback disappears. Blind spots grow. Performance quietly drops.
This is why feedback sits at the heart of the Johari Window. Feedback moves information from the blind area revealed by others into the open area, where it can actually be acted on.
A strong real-world example of this comes from Pixar.
Pixar uses a system called the Braintrust. During film production, directors must show unfinished work to peers who give direct, honest feedback. There is no hierarchy in the room. Feedback is expected. Blind spots are exposed early, not hidden until failure.
Pixar’s leadership understood something critical: creativity and performance don’t suffer from feedback. They suffer from the absence of it. By shrinking blind spots through structured feedback, leaders protect outcomes before problems become expensive.
In Johari Window terms, Pixar continuously expands the open area at the leadership and team level.
Vulnerability Is a Leadership Skill, Not a Weakness
Many leaders believe vulnerability means oversharing or losing authority. The Johari Window shows something more practical.
Vulnerability is simply controlled self-disclosure. It means moving the right information from the hidden area into the open area at the right time.
When leaders admit uncertainty, ask for input, or acknowledge mistakes, they make it safer for others to speak up. This does not weaken leadership. It strengthens trust.
Leaders who never reveal anything create distance. Teams become cautious. Innovation slows. Feedback gets filtered.
The Johari Window helps leaders understand what to disclose and why it matters. Even small disclosures can change team dynamics quickly.
For example, a leader saying, “I’m still thinking this through. I’d like your perspective,” signals openness without losing direction. That single sentence expands the open area and invites engagement.
The Unknown Zone Is Where Innovation Lives
The unknown area of the Johari Window is often ignored, yet it is where leadership growth and innovation actually happen. This area contains abilities, reactions, or limits that haven’t surfaced yet because the situation hasn’t demanded them.
Great leaders don’t avoid the unknown. They design systems to explore it.
This is where Ray Dalio offers a powerful example.
At Bridgewater, Dalio built a culture of radical transparency. Meetings are recorded. Feedback is public. Assumptions are challenged constantly. People are encouraged to surface mistakes, not hide them.
The goal is simple: reduce unknowns before they damage results. Blind spots are exposed early. Patterns become visible. Leaders learn faster than competitors.
Through the lens of the Johari Window, Dalio’s approach aggressively shrinks both the blind and unknown areas. By doing so, leadership decisions are based on reality, not ego or assumption.
Innovation grows not because leaders are perfect, but because learning is faster and more honest.
What This Means for Leaders
The Johari Window shows that leadership isn’t about having fewer flaws. It’s about seeing yourself clearly enough to manage them.
Leaders who:
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Invite feedback,
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Practice selective vulnerability,
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And explore the unknown,
build trust, reduce friction, and unlock higher performance.
The strongest leaders don’t try to look flawless. They design environments where blind spots shrink, openness grows, and learning never stops.
3- The Purpose of the Johari Window in Self-Awareness

The purpose of the Johari Window in self-awareness is not deep self-reflection for its own sake. At work, its real value is practical. It shows what actually changes when people become more self-aware and how that awareness directly improves communication and relationships.
In everyday teams, most problems don’t come from bad intentions. They come from gaps between how people see themselves and how others experience them. The purpose of the Johari Window is to make those gaps visible so they can be addressed, rather than ignored.
What Changes Before and After the Johari Window
Before understanding the purpose of the Johari Window:
A leader believes they are supportive and open. They think giving space means respect. From their point of view, they are doing the right thing.
But the team experiences it differently. Silence during conflict feels like avoidance. Lack of clarity feels like uncertainty. Trust slowly weakens, even though no one means any harm.
After applying the purpose of the Johari Window:
Through feedback, the leader realises something important. Avoiding difficult conversations is a blind spot. Once they see this, their behaviour changes. They address issues sooner. They ask clearer questions. They explain decisions instead of assuming understanding.
The result:
The team feels safer speaking up. Problems surface earlier. Communication improves. Trust grows because actions now match intentions.
This is the purpose of the Johari Window in practice. It turns invisible tension into something clear and workable.
4- How the Purpose of the Johari Window Improves Relationships at Work

When people use the Johari Window the right way, the open area grows. Feedback feels safer and less personal. People talk about problems instead of holding them in. Relationships improve because people stop guessing and start asking.
This is why the purpose of the Johari Window is closely linked to trust. Teams become more direct, but also more respectful. People feel understood because they are truly being heard.
As leadership expert Lawrence Bossidy says,
“Self-awareness gives you the capacity to learn from your mistakes as well as your successes.”
The purpose of the Johari Window is to build that self-awareness in a clear and practical way.
I’ll be honest, self-awareness is not comfortable. Learning how others see you can hurt. I remember getting feedback that did not match how I saw myself at all. My first reaction was to explain or defend. When I stopped doing that and started listening, things changed. Conversations felt easier. Conflict felt less personal. It felt solvable.
Enhancing Interpersonal Relationships Using the Johari Window
The Johari Window’s importance in enhancing interpersonal relationships lies in its ability to facilitate open communication and foster mutual understanding among team members. A study by the Harvard Business Review found that teams with strong interpersonal skills exhibit 20% higher productivity compared to those with weaker communication.
Moreover, the Johari Window aids in identifying areas of commonality and difference, which can be leveraged to strengthen relationships. As team members engage in this shared journey of self-awareness, they develop a deeper sense of trust and are more likely to support each other. This supportive environment is conducive to risk-taking and innovation, as individuals feel secure in the knowledge that their contributions will be met with understanding and respect.
In essence, the purpose of the Johari window is to reflect individual and collective insights, while also connecting team members in a more meaningful and cohesive manner. In my own journey, I’ve discovered that open communication is the cornerstone of strong relationships, both personally and professionally. Through transparent dialogue, I’ve navigated conflicts with grace and deepened connections with colleagues, fostering an environment of trust and mutual respect.
5- A Step-by-step guide on how to use the Johari Window:
Inspired by insights from Kirsty Gardiner, PhD, a positive leadership expert, and resources like SM Insight, a strategic management guide, and BetterUp, a leading coaching platform, these strategies using the Johari Window framework will boost your self-awareness, communication, and team cohesion. Ready to build stronger, more empathetic connections?
Step 1: Recognise
Recognise that the Johari Window enhances self-awareness and communication. As Kirsty Gardiner, PhD, a positive leadership expert, explains, “Being an effective leader requires self-awareness and good communication.”
Example: A team leader explains the purpose of the Johari Window in a team meeting, emphasising its role in improving self-awareness and communication.
Tip: Use team meetings to discuss the Johari Window’s purpose, ensuring everyone understands how it can benefit their interactions. You can introduce the Johari Window using the “Self-Awareness Workshop” technique by Dr Tasha Eurich. This involves a series of guided discussions and activities that help individuals recognise the importance of self-awareness and communication in leadership.
Step 2: Map
Map Your Current Johari Window and identify what is known to you and others (open area), what is known only to you (hidden area), what others see but you don’t (blind area), and what is unknown to all (unknown area). Identifying known and unknown traits is crucial. SM Insight, a strategic management resource, emphasises that alignment between self-perception and how others see us is essential for effective communication.
Example: During a personal development session, each team member draws their own Johari Window, identifying known and unknown traits.
Tip: Encourage team members to regularly reflect on their Johari Window, perhaps as part of a weekly personal development exercise. You can encourage individuals to explore their Johari Window through reflective journaling and peer feedback sessions, drawing inspiration from the work of Dr Donald A. Schön, an American philosopher and professor in urban planning at the Massachusetts Institute of Technology (MIT), and his insights on reflective practice.
Step 3: Disclose and Solicit
Disclose and Solicit Feedback: Share aspects of your hidden area that you’re comfortable with, and ask for feedback on your blind area. This promotes transparency and trust.
Example: A team member shares a personal goal with the group, moving it from the hidden area to the open area, and asks for support.
Tip: Create a safe space for team members to share and request feedback, possibly through structured activities like ‘feedback circles’. You can also try using the “360-Degree Feedback” method – Introduced by Marshall Goldsmith, this technique involves gathering feedback from all around an individual (peers, subordinates, supervisors) to get a full picture of one’s blind spots and hidden areas.
Step 4: Reflect
Reflect on the feedback and shared information to better understand yourself and others. Consequently, use these insights to improve interpersonal dynamics and team cohesion. Moreover, BetterUp, a coaching platform, underscores that the Johari Window helps individuals understand themselves and adjust their behaviour.
Example: After receiving feedback on a blind spot, a team member takes a course to improve that specific skill.
Tip: Set aside time for team members to discuss feedback and create action plans for personal and professional growth. Try using the “Gibbs’ Reflective Cycle” technique – Developed by Graham Gibbs, it provides a structured framework for reflection. It includes six stages: Description (what happened?), Feelings (what were you thinking and feeling?), Evaluation (what was good and bad about the experience?), Analysis (what sense can you make of the situation?), Conclusion (what else could you have done?), and Action Plan (if it arose again, what would you do?).
6- Giving Feedback using the Johari Window
Companies that invest in regular employee feedback have 14.9% lower turnover than companies that do not, according to Gallup. This shows how important feedback really is at work.
Feedback is not just about pointing out mistakes. It is about growth.
I’ve felt this myself. When a colleague once told me where I needed to improve, it was uncomfortable at first. But their honesty pushed me to do better. At the same time, praise from a mentor about my presentation skills gave me the confidence to take on bigger challenges. These moments taught me something important. Feedback matters, whether it is hard to hear or encouraging to receive.
This is where the purpose of the Johari Window becomes very clear. It shows how feedback helps people understand themselves, communicate better, and grow at work.
Drawing on insights from experts like workplace consultant Santhosh, visionary entrepreneur Elon Musk, and economist Steven D. Levitt, this section explores the purpose of the Johari window in feedback and how it can expand your self-awareness and improve your communication.
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Feedback and the Open Area:
The Open Area of the Johari Window includes things that both you and others know about you. This could be your skills, habits, or communication style.
When you ask for feedback, this open area becomes bigger. Feedback helps you notice strengths you may take for granted and blind spots you did not see before. This is a key purpose of the Johari Window. It turns feedback into learning instead of criticism.
Tip:
Ask clear questions when you want feedback. For example:
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“How did my presentation come across?”
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“What do you think I do well in meetings?”
Workplace consultant Santhosh explains that feedback helps people notice blind spots and strengthen good behaviour.
Example:
If you are a project manager, ask a teammate for feedback after a meeting. You might learn that your instructions were clear or that you need to slow down when explaining tasks.
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Feedback and the Blind Spot:
The Blind Spot includes things others notice about you that you do not see yourself. This could be your tone, body language, or habits under pressure.
Feedback acts like a mirror. It shows you what you cannot see on your own. Accepting this feedback helps you adjust and improve.
Tip:
Create a feedback habit. Check in regularly with colleagues or managers. You can ask:
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“What could I do better?”
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“Have you noticed anything I should work on?”
As Elon Musk says, learning without feedback is almost impossible.
Example:
A software developer may learn that their code reviews are confusing. With this feedback, they can start giving clearer explanations in future reviews.
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Feedback and the Hidden Area:
The Hidden Area includes things you know about yourself but do not share. This could be doubts, fears, or past experiences.
The purpose of the Johari Window here is not to overshare. It is to share selectively. When people open up in the right way, trust grows.
Tip:
Share small personal lessons with people you trust. Try saying:
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“I struggled with this before.”
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“Here’s something I learned the hard way.”
Example:
During a team session, you might talk about a mistake from early in your career and what it taught you. This often makes others feel safer to share too.
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Feedback and the Unknown Area:
The Unknown Area includes skills or reactions that neither you nor others have discovered yet.
Feedback helps people explore this area by encouraging curiosity. Trying new things often reveals strengths you did not know you had.
Economist Steven D. Levitt explains it simply: feedback is the key to learning.
Tip:
Try new challenges and ask for input. You can say:
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“This is new for me, I’d love your thoughts.”
Example:
If you start learning a musical instrument, record yourself and ask a friend for feedback. Their comments might uncover talent or show you what to practice more.
7- Conclusion
The purpose of the Johari Window is simple. It helps people understand how they see themselves and how others see them. When this gap gets smaller, communication gets better.
When people use the Johari Window, blind spots become clear. Feedback feels safer. Trust grows. Leaders become easier to talk to. Teams feel more open and honest.
In the end, the purpose of the Johari Window is not self-analysis. It is better understanding. And better understanding is what turns everyday conversations into stronger relationships and better results.
So, imagine: what could your team achieve with clearer communication, deeper trust, and heightened self-awareness?





