Latest 12 Weeks Ending Kantar Market Share
The Grocery Market Share data is derived from Kantar Worldpanel research covering the household grocery purchasing habits of 30,000 demographically representative households in Great Britain. All data is based on the value of items being purchased by these consumers.
Kantar Worldpanel only supports data published in the context in which it was originally presented. Kantar Worldpanel does not endorse any other interpretation of our data.