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We devised the 73% funnel to help Category Managers focus and ‘funnel down’ on what is important. The idea is that by following this Category Management process you will develop greater shopper understanding.
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Do You Want to Improve Your Category Management Skills?
Our Category Management Coaching Cards are for everyone that wants to improve their understanding and skills.
We devised the 73% funnel to help Category Managers focus and ‘funnel down’ on what is important. The idea is that by following this Category Management process you will develop greater shopper understanding. This, in turn, will help increase the landing rate of opportunities that reach the store. Our self-coaching cards guide will provide you with questions, challenges and thought provocation to help you become an even better Category Manager.
Using these Category Management Coaching Cards will enable you to:
Ask yourself the questions that you don’t want to be asked.
Identify which area, from data to store are your weakest.
Significantly increase your current landing rate – The number of recommendations you make to retailers that land in store.
Whether you are a Category Manager, Commercial Manager, Account Manager of Category Analyst, you can challenge yourself, or support your colleagues, by applying our unique 7- Stage Funnel Model as a framework, these cards are an easy and accessible way to increase the landing rate of your opportunities.
What Do You Receive?
65 coaching cards (plus other supporting cards). The size of playing cards. They are separated into the 7 stages of the Funnel model. Additionally, each coaching card has a question relevant to that stage.
Our Category Management coaching card video shows you what you get in the deck and how to use the cards.
Improve your category management skills with our ultimate guide
Grace Anthony
Brand Manager
“Working with Darren has been a game-changer for me”
He has an incredible ability to help me recentre and find clarity, even in the midst of chaos. Through his open, thought-provoking questions, he doesn’t hand over answers but instead empowers me to critically challenge my own thinking. Every session with Darren feels like a journey, and I always walk away with new perspectives and actionable insights.
FAQs
Got Questions? We’ve Got Answers.
Everything you need to know about our training, ROI, custom solutions, and more
Real feedback from professionals we’ve trained and worked with.Real feedback from leaders we’ve helped grow — still using what they learned, still seeing results.
I have come away genuinely feeling like I can make a difference to how I manage my time and the different projects that I have to manage on a day to day basis.
Rob Fox
Findel , Head of Software Engineering
I really enjoyed the day. Learnt some really good things from it. So I think the biggest
thing for me is that I’ve learnt how to manage my task list much better.
Laura Hickie
O’Brien’s
“I had the pleasure of attending [Executive Coaching] sessions with both Darren and Sally and I am still using what I learnt today.”
Richard Ellett
UK SENIOR NAM , Seatriever
“I really enjoyed my 1-2-1 training with Andy. After finishing my apprenticeship at Greenyard I was transitioning into my new role as a junior account manager and didn’t feel like I had some of the skills and confidence to do my new job well.
Asha Bhalsod
FOUNDER , Etopia Consultancy LTD
“Initially I was very sceptical of the whole concept; to me it was being placed into a box and “this is were you are”.