Find out about this Understanding UK Supermarkets and the UK Grocery Market training course:
Many suppliers from outside of the UK have aspirations to supply UK supermarkets. Their challenge is that they do not understand the UK Grocery Market or the UK Supermarkets.
This Understanding UK Supermarkets Skills Training Course of 1+1+1 classroom days, 4 months apart, with support in between training days, is designed to make the learning stick using our unique training method ‘Sticky Learning ®‘.
By understanding the UK Grocery Market and the UK Supermarkets you will know how to contact the buyer, and present your products confidently.
By the end of this Understanding UK Supermarkets and the UK Grocery Market training course the Learner will be able to:
Understanding UK Supermarkets and the UK Grocery Market Course Topics
These 2+1 days, 6 months apart, will greatly help the Learner to understand how to contact the buyer, and present their products confidently.
Suppliers based outside of the UK that wish to supply the UK supermarkets. Particularly owners, Sales Directors, Category Managers, Account Managers, and Marketing Managers.
Making the Learning Stick for Understanding UK Supermarkets and the UK Grocery Market
Hopefully the term ‘Sticky Learning ®’ has intrigued you, whilst you probably guessed a sense of what it is about.
In short Sticky Learning ® is our own unique method that we have developed to help Learners Realise more of what they have learnt, be able to Recall more of what they have learnt, and Retain more of what they have learnt. In 2016 we further upgraded this unique training method to include habits formation as a big part of helping Learners to use more of what they have learnt.
This is good for our clients because it means that the money they spend with us is better invested than with other training providers because the learning is used for longer.
Training Course Duration
At MBM we no longer offer 1 day courses due to their limited effect.
Our Sticky Learning ® unique training method enables Learners to learn more, learn more quickly, and learn more easily. Sticky Learning ® is a key part of the 4 month training course consisting of pre-work, Learning To Learn 1/2 day training course, a Foundation day training course, an embedding day, and an Advanced 1 day training course (6 months after the Foundation training course).
In between the Foundation training course and the Advanced training course, the Learner will be challenged to complete ‘Sticky Pieces’, which appeals to the 70:20:10 learning model. These are desk based activities that help the Learner to change their behaviour long term by identifying a habit that they wish to adopt to embed the new skill.
The Learner is also given:
Your Facilitators Understanding UK Supermarkets and the UK Grocery Market
Andy has spent almost equal time between a UK big four supermarket, a supplier to the UK big four supermarkets and his time with MBM.
Darren is in two halves; 12 years as a Category Manager at one of the big four UK supermarkets and then 12 years managing as the founder of Making Business Matter. They both ensure a relaxed, experienced and fun training environment where teams are challenged & encouraged. Also, author of the GSCOP book.
People Per Event
8 to 12 Learners because this drives enough discussion between the learners to explore the skill well, whilst not too many that anyone learner gets ‘lost’ in the debate.
Costs for Understanding UK Supermarkets and the UK Grocery Market
Measuring Return on Investment
There are many evaluation methods for training, each trying to find the holy grail of return on investment. We use Donald Kirkpatrick’s four-level training evaluation model as a base because it has stood the test of time, since 1953.
Level 1: Reaction: How did the Learners react to the training?
Level 2: Learning: How much learning did the Learners get?
Level 3: Behaviour: How much have the Learners used the learning?
Level 4: Results: How much effect did the Learner’s learning have on performance?
Few training providers measure the return on investment beyond the level 1 reaction. We have added one further level:
Level 5: Sponsor: How much did we achieve the sponsor’s objectives?
Read more about our 5 level evaluation tool and see an example report – ‘Chain of Evidence’.