Protected: Tesco Shopper Insight: Do You Know The 5 (Shopper) Groups?

Tesco Customer Family Segmentation

In 2015 Tesco provided an insight into the typical ‘Tesco Customer’.  They did this by creating what they called ‘Tesco Families’, five profiles of the typical (and very different) customers that use their stores. This article will provide an overview of these shopper personas and discuss the things Tesco will have considered to create them.

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