Category Management Tools – Identify Your Category Fair Share Gap
Category Management Tools – Identify Your Category Fair Share Gap Category Managers tell us that they sometimes get lost in…
Tesco Customer Family Segmentation
In 2015 Tesco provided an insight into the typical ‘Tesco Customer’. They did this by creating what they called ‘Tesco Families’, five profiles of the typical (and very different) customers that use their stores. This article will provide an overview of these shopper personas and discuss the things Tesco will have considered to create them.
Please contact us to find out more:
