Here at MBM our intention is to help you, the supplier to a UK supermarket, to be the best version of yourself. We achieve that through shopper, preparer, and eatersoft skills training that sticks, e.g. soft skills training.
Our intention intact we wanted to share the 5 shopper profiles with you because that would help to identify better product/ranges, and so help your supermarket, and ultimately give the shopper, preparer, and eater what they want. Tesco asked us to remove the content because they were uncomfortable with this being shared publically. Fair enough, we thought and agreed.
Having met with Emma of Tesco, a lady passionate about Tesco's shoppers and helping suppliers, she asked us to invite you to contact her directly. And/or you can also speak to us. Please complete the form below and we'll get back to you about your options to understand Tesco's shoppers much better.

This content is password protected. To view it please enter your password below:

Andy Palmer

About Andy Palmer

Andy started at the coal face with eight years in food retailing. Prior to joining MBM he then spent five years in the supply base in positions of category analysis, category management and account management. He works as part of the team enabling suppliers to UK supermarkets to secure more profitable wins through people development. He specialises in Category Management Training and is a qualified HBDI practitioner.

Where Next?