Our intention intact we wanted to share the 5 shopper profiles with you because that would help to identify better product/ranges, and so help your supermarket, and ultimately give the shopper, preparer, and eater what they want. Tesco asked us to remove the content because they were uncomfortable with this being shared publically. Fair enough, we thought and agreed.
Having met with Emma of Tesco, a lady passionate about Tesco's shoppers and helping suppliers, she asked us to invite you to contact her directly. And/or you can also speak to us. Please complete the form below and we'll get back to you about your options to understand Tesco's shoppers much better.