Information to Insights Coaching Cards

Improve Your Insight Generation Skills.

Our Information to Insights Coaching Cards are for anyone that wants to improve their insight generation skills.

We devised the W.H.Y. model to focus your thinking in identifying insights by exploring and using the following approach ‘What are you looking for’,  ‘How will you find it’ and the ‘Yes you found it now what’. Our coaching cards guide will provide you with questions, challenges, and thought provocation to help you identify better, faster, and more impactful insights.

Who Are the Information to Insight Coaching Cards For?

Whether you are a Category Manager, Commercial Manager, Account Manager of Category Analyst, you can challenge yourself, or support your colleagues, by applying the W.H.Y. model as a framework, these cards are an easy and accessible way to increase the number of quality insights you create.

What Do You Receive?

  • 60 Coaching Cards. Approx the size of playing cards.
  • Separated into the 3 stages of the WHY model.
  • Each coaching card has a question relevant to that stage.
Screenshot fo MBM video on Information to Insight coaching cards
Our Information to Insight coaching card video shows you what you get in the deck and how to use the cards.

Information to Insight Coaching Cards Free Online Tool

Here you will find a 3rd of the pack free. The printed deck you buy is 60 cards.

Read the Ultimate Guide

Click the image below:

MBM banner for The Ultimate Guide to Category Management
Improve your category management skills with our ultimate guide



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If our products do not help you to be the best version of yourself, tell us. Simply complete a contact us telling us why. Post them back to us and we’ll refund you. Read our returns policy to find out how.

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