Our Information to Insights Coaching Cards are for anyone that wants to improve their insight generation skills.
We devised the W.H.Y. model to focus your thinking in identifying insights by exploring and using the following approach ‘What are you looking for’, ‘How will you find it’ and the ‘Yes you found it now what’. Our coaching cards guide will provide you with questions, challenges, and thought provocation to help you identify better, faster, and more impactful insights.
Whether you are a Category Manager, Commercial Manager, Account Manager of Category Analyst, you can challenge yourself, or support your colleagues, by applying the W.H.Y. model as a framework, these cards are an easy and accessible way to increase the number of quality insights you create.
What Do You Receive?
60 Coaching Cards. Approx the size of playing cards.
Separated into the 3 stages of the WHY model.
Each coaching card has a question relevant to that stage.
Our Information to Insight coaching card video shows you what you get in the deck and how to use the cards.
Improve your category management skills with our ultimate guide
Grace Anthony
Brand Manager
“Working with Darren has been a game-changer for me”
He has an incredible ability to help me recentre and find clarity, even in the midst of chaos. Through his open, thought-provoking questions, he doesn’t hand over answers but instead empowers me to critically challenge my own thinking. Every session with Darren feels like a journey, and I always walk away with new perspectives and actionable insights.
FAQs
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Real feedback from professionals we’ve trained and worked with.Real feedback from leaders we’ve helped grow — still using what they learned, still seeing results.
I have come away genuinely feeling like I can make a difference to how I manage my time and the different projects that I have to manage on a day to day basis.
Rob Fox
Findel , Head of Software Engineering
I really enjoyed the day. Learnt some really good things from it. So I think the biggest
thing for me is that I’ve learnt how to manage my task list much better.
Laura Hickie
O’Brien’s
“I had the pleasure of attending [Executive Coaching] sessions with both Darren and Sally and I am still using what I learnt today.”
Richard Ellett
UK SENIOR NAM , Seatriever
“I really enjoyed my 1-2-1 training with Andy. After finishing my apprenticeship at Greenyard I was transitioning into my new role as a junior account manager and didn’t feel like I had some of the skills and confidence to do my new job well.
Asha Bhalsod
FOUNDER , Etopia Consultancy LTD
“Initially I was very sceptical of the whole concept; to me it was being placed into a box and “this is were you are”.