HBDI Training

Course Outline

HBDI stands for the Herrmann Brain Dominance Instrument. HBDI ® is a powerful psychometric assessment that defines and describes the way we think. This CPD Accredited HBDI training can help Learners to better understand the way they prefer to think. Leading to better communication, decision making and problem-solving.

HBDI Training

This is an HBDI training Course of 1/2+1/2+1/2 classroom days, 3-4 months apart. Specifically designed for suppliers to the UK Grocery Industry, it includes support in between training days designed to make the learning stick. You will experience our unique training method Sticky Learning ®. The course will be delivered by a world class tutor that has worked in the UK Grocery Industry. In addition, like all of our training courses, it includes our ROI guarantee.
By understanding the Herrmann Brain Dominance Instrument ® each Learner will understand themselves better. It will also help them to interact better with their colleagues and external people. Plus, they’ll be able to sell more and influence better. This is because they will learn to recognise the thinking preferences of others. Allowing Learners to adapt, to talk in the other person’s language, and appreciate their strengths.

Learning Objectives

By the end of this HBDI training course, the Learner will be able to:

Understand themselves and others better, knowing how they prefer to think, communicate and make decisions.
Understand how they can use their profile to help adapt their thinking, decision making and communication style to a given situation to improve audience engagement.
Identify how to improve team effectiveness, through better problem solving, effective feedback and innovation.
Hopefully, the term ‘Sticky Learning ®’ has intrigued you. Whilst you probably also guessed a sense of what it is about.
In short, Sticky Learning ® is our own unique learning method. A method that we have developed to help Learners Realise more of what they have learnt. To help them be able to Recall more of what they have learnt. And Retain more of what they have learnt. Furthermore, in 2016 we upgraded this unique training method to include habits formation. We feel this has become a big part of helping Learners to use more of what they have learnt.
This is good for our clients. It means that the money they spend with us is better invested than with other training providers. This is because, by following our methods, the learning is put to use for longer.

Making the Learning Stick

World Class Tutor

Andy Palmer Picture
Your facilitator for HBDI training will be either Andy Palmer or Darren A. Smith. They have careers lasting between them of over 45 years.
Andy has split his career almost equally. Initially, working in management for a UK big four supermarket. Then, working at a supplier to the UK big four supermarkets. More recently, Andy has spent the past 14 years as a director of MBM.
Darren’s career is a game of two halves. He spent 12 years as a Category Manager at one of the big four UK supermarkets. Then, subsequently, in management as the founder of Making Business Matter.
Andy and Darren always provide an experienced, relaxed and fun training environment where Learners are challenged and encouraged.

We asked MBM to lead an away day for our leadership teams and they delivered exactly what we needed. Tailoring the session to meet our needs (and adapting it as he went along to ensure they stayed engaged). Andy led a highly entertaining and interactive afternoon based around their HBDI ® assessments with a group of GPs, Senior Nurses, Mangers and the Executive Team and six weeks on people are still talking about what colour they are and what that means for how they work together. A hugely successful event and I’d highly recommend them if you want to shift the thinking with your teams.”

Jo BettertonAssociate Director for Organisational Development, The Hurley Group


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Ideal Learners

Our HBDI training course is for anyone that wants to understand themselves and others better, by developing their understanding of the Hermann Brain Dominance Instrument®. By exploring the different thinking preferences, it will help Learners in their interactions with others. This can be beneficial for influencing and selling. Moreover, it will help improve confidence when working amongst a team.
10 Learners because this drives enough discussion between the learners to explore the skill well, whilst not too many that any single Learner gets ‘lost’ in the debate.
If you do not have up to 10 people please check out our 121 Executive Coaching, which can help just you to learn this skill.
Alternatively, contact us and we will do our best to tailor to your specific needs.

Learners Per Course

10 Learners

Training Topics Covered

HBDI training is over 3 (1/2+1/2+1/2) half days, each 3-4 months apart.

This particular psychometric tool is fantastic for understanding yourself and others better. Used by large companies like Coca-Cola, it has profiled over 2 million people across 45 countries. Having worked with this tool for over 14 years, we know that it can provide teams with a foundation to build trust.
We adapt our courses to the individual needs of our clients. However, our HBDI training typically explores the following applications of the tool:
1. Giving more effective feedback.
2. Understanding the overall strength and weakness of a team.
3. Knowing why people ask the questions that they do and need the answers that they do.
4. Buying-in each other better by using the appropriate communication.
5. Capitalising on the strengths of individuals to get the best work done for the team.
6. A model for resolving problems in the group by working through an order that is best for the team.
7. Helping individuals to learn more quickly and in a way that works better for them.
The total cost for up to 10 Learners for the x3 half day HBDI training course is £3,375 plus vat. This includes sticky pieces, and the 5 level evaluation ‘Chain of Evidence’.
The training is held on-site at the client’s premises. Alternatively, we can organise an off-site venue and charge it back to the client.


£112.50 per Learner per half day.

Masterclass, HBDI Training
There are many evaluation methods for training. Each tries to find the holy grail of return on investment. We use Donald Kirkpatrick’s four level training evaluation model as a base. Why? Because it has stood the test of time, since 1953.
1: Reaction: How did the Learners react to the training?
2: Learning: How much learning did the Learners get?
3: Behaviour: How much have the Learners used the learning?
4: Results: How much effect did the Learner’s learning have on performance?
Few training providers measure the return on investment beyond the level 1 reaction. We have added one further level:
5: Sponsor: How much did we achieve the sponsor’s objectives?

Measuring Return on Investment

Training Course Duration

At MBM we no longer offer 1-day courses due to their limited effect.
This HBDI training course benefits from our Sticky Learning ® unique training method. This enables Learners to learn more, learn more quickly, and learn more easily.
This is a 1/2 day + 1/2 day + 1/2 day course over 3-4 months. The purpose is to introduce HBDI ® to the group and share their profiles. Four weeks later, the Learners are given the opportunity to discuss their reflective thoughts, how they used HBDI, and further questions. Following this, there is an opportunity to learn more about using HBDI ® for presenting, feedback, and selling.
Sticky Learning ® is a key part of the training course. It consists of pre-work, Learning To Learn 1/2 day training course, a Foundation day training course, an embedding day, and an Advanced 1 day training course (after the Foundation training course).
In between the Foundation training course and the Advanced training course, the Learner will be challenged to complete ‘Sticky Pieces’. This appeals to the 70:20:10 learning model. These are desk-based activities that help the Learner to change their long term behaviour by identifying a habit that they wish to adopt to embed the new skill.
The Learner is also given:
1. Access to our skill specific and learning objective specific ‘Knowledge Vault’.
2. Email and telephone support throughout the training course.
3. An option to bolt on ‘Individual Coaching’ to support the Learner further.
4. An option to bolt on a 1/2 day ‘Annual Refresh’ to further enhance the learning in the future.

Interested in One of Our Courses?

Let us help you to sell it to your boss, because two heads are better than one!

Get in Touch with Us

Contact us to learn more about how HBDI training can help you.