Book Review: Key Person of Influence by Daniel Priestley

Published on: 24th May 2019

Written By:

As a Personal Branding Specialist, I empower purpose driven, skilled and passionate individuals to become known online. I work with my clients to gain clarity on their niche, their audience, and their message and then create a strategy to grow their brand and tribe online. I am passionate about supporting others to live a life of fulfilment, totally in line with who they are and what they're meant to do and I believe that personal branding is an awesome way to do this, whether your goals are to travel, start a business, grow your current business or become the next Oprah. Personal branding is no longer a choice, it is a necessity for anyone who wishes to succeed in our ever-changing world.

As a personal branding specialist, I read a lot of books on the topic of leadership, branding, and influencing.

I have known of Daniel Priestley’s ‘KPI’ (Key Person of Influence) concept, book, and programme for many years. I finally got around to reading it at the beginning of 2019.

KPI (Key Person of Influence)

KPI stands for ‘Key Person of Influence’. The book aims to support entrepreneurs who want to ‘make a dent’ and build fantastic lives and businesses, to do so by teaching them how to become ‘key people of influence’. Daniel does this by his 5 ‘Ps’:

Pitch
Publish
Product
Profile
Partnerships

Each one is covered in detail throughout the book. Moreover, the framework is a fantastic way to ensure you complete each step one at a time. It enables you to layer on top of the work you’ve done so far. It is written in a simple, easy-to-digest way but causes you to constantly think and rethink about the best way for you to establish yourself as a KPI in your industry.

Purple infographic of the 30:10:5 Rule by MBM — Take 30 minutes to read, 10 minutes to write about what you learned, and 5 minutes teaching someone else for the best retention

Final Thoughts

The book is perfect for anyone who is keen to clarify and define their position in their industry and become someone who is recognised for the work they do and the person they are.

I love Daniel’s approach to becoming a ‘Key Person of Influence’. He focuses on being ‘prolific over perfect’, encouraging people to take action and speed up results. I highly recommend this book to anyone looking to level up. To learn more about personal branding, visit my website hannahpower.co.uk.