Help Identify Your Business Goals With the 4-Part Belief Formula

The Belief Formula: A Simple Route to Achieving Your Business Goals

Are you failing to achieve the goals you set out for your business? The Belief Formula may help. This four-part equation will help dig deeper and allow you to understand the strength of your belief in your business goals.

The 4 parts to the Belief Formula that will help you achieve your business goals are:

The Belief Formula graphic shows Expectation, Desire, Clarity and Challenges

The four parts of the Belief Formula will help you to achieve business goals.

Part 1 – Expectation

Expectation is about how much you believe you will achieve your business goals. The dictionary defines ‘expect’ as:

‘To look forward to; regard as likely to happen; anticipate the occurrence or the coming of.’

For example, ‘I expect to read it. I expect him later’.

It is also, to look for with reason or justification. For instance, ‘we expect obedience’. Lastly, it is used informally, to suppose or surmise and guess. For instance, ‘I expect that you are tired from the trip’.

Dog with lead in mouth, waiting at a open door looking happy

The dog in the picture symbolises the idea of expectation


How much do you expect that you will achieve your business goals? This part of the equation is about your expectation. Score your expectation for achieving your business goals as low, medium or high. Alternatively, if you prefer, use a percentage. You can increase your expectation by using some of the tools below.

Part 2 – Desire

This is about how much you desire your business goals. The dictionary defines ‘desire’ as:

‘To wish or long for; crave; want. To express a wish to obtain; ask for; request.’

For example, ‘the mayor desires your presence at the next meeting’.

It’s also a longing or craving for something that brings satisfaction or enjoyment, perhaps a desire for fame.

Adorable little girl looking with desire at treats on a table

The young girl looking at the treats symbolises the idea of desire


How much do you desire your business goals? This part of the equation is about your desire. Score your desire low, medium or high, or, if you prefer, a percentage. You can increase your desire by using some of the tools below.

Part 3 – Clarity

This is about how much clarity you have of your business goals. The dictionary defines ‘clarity’ as:

‘Clearness or lucidity as to perception or understanding; freedom from indistinctness or ambiguity. The state or quality of being clear or transparent to the eye; pellucidity: the clarity of pure water.’

A ripple of clear water with a drop pointing upwards

A drop of clear water symbolising clarity


How much clarity do you have for your business goals? This part of the equation is about how clear your goals are. Score your clarity as low, medium or high, or, if you prefer, a percentage. You can increase the clarity of your business goals by using some of the tools below.

Part 4 – Challenges

This is about the challenges you see on the journey to achieving your business goals.

The dictionary defines ‘challenges’ as:

‘Something that by its nature or character serves as a call to battle, contest, special effort, etc.’

For example, a call to fight, as a battle, a duel, etc.

It is also the demand to explain, justify, etc. For instance, a challenge to the treasurer to itemise expenditures.

A man in gym wear running up stone stairs, overcoming a challenge

There will be many challenges on the journey to achieving your goals, overcoming challenges is key


How many challenges do you face? To what extent do they stop you achieving your business goal? This part of the equation is about the obstacles you see. Score your ability to overcome your challenges as low, medium or high, or, if you prefer, a percentage. You can reduce the perception of the enormity of these challenges by using some of the tools below.

5 Tools to Increase Your Belief in Your Goals:

Below, you will find a few useful tools and strategies to help you increase your belief and fulfil your business goals. You might want to refer to the parts of the equation you have rated yourself low and use these tools to upgrade your scoring.

1. Rap Your Goals

Simon Woodroffe rapped his goals – Maybe that’s an idea?!

2. Mindstore

Mindstore is a fabulous programme of books, seminars, and audio is led by the founder Jack Black and is highly recommended as a means of helping you to understand your goals and achieve them.

3. See Your Goal Every Day

In the 1950’s large brands used subliminal advertising to get us to buy their products. This form of advertising has been deemed illegal because it works. If seeing a quick flash of a brand, almost unnoticed by our conscious mind, can be effective, how effective can it be to see your goal every day? The answer is ‘Very Effective’.

A notepad for writing down goals, with pencils and scrunched up paper around the notepad

It is important for you mindset to be focused on your business goals, and for you to visualise those goals everyday

4. Affirmations

Affirmations are a key plank of Buddhism. Whilst it may sound too ‘out there’, simply saying your goals out loud each day will help you appeal to your visual and auditory learning input. If you were to write your goal each day also, you would appeal to all 3 learning input modes, Auditory, Visual and kinaesthetic.

5. Alpha State

Entering the alpha state will help you believe more because you’ll be in a more receptive state. You can do this by simply putting your tongue in a different place in your mouth and also putting some fingers together. Jack Black taught me this. It works.

Related Articles:

Leadership Skills

e learning Course

e Learning Course Image

Great Related Articles

The Blog

Buy Training Materials

The Shop

YouTube Playlist 

MBM YouTube Videos


MBM Infographics

Glossary of Terms

MBM banner for Effective Leadership terms

Weekly Newsletter 

Top Tips Image

Coaching Cards: £7.50

Five MBM leadership coaching cards

Virtual Training Course

Training Course

You may also like:

Leadership Skills Tips
Black and white photo of man balancing on a tightrope

The Treacherous Tightrope: Tormented Walking it For the Tormentor

Ever Found That You Are Beating Yourself Up But Cannot Actually Fathom What You Did Wrong? You might have been…
Businessman with head in hands at desk

The Top 10 Biggest Leadership Mistakes To Avoid

Avoid the Pitfalls and Become a Successful Leader Successful leaders in the workplace have a large range of responsibilities, including…
Notepad with leadership written on it

Servant Leadership: Do You Dare to Serve? Your Leadership Style?

The Gentle Touch That Calls For a Different Kind of Courage Do your team members want to return to the…

Written By:

You must be logged in to post a comment.