Iona has been working in the insights industry for over 30 years, specialising in shopping and shopper marketing insights. She has been running her own boutique insight agency, Tracer Ltd. since 2019 and prior to that, held senior leadership positions at Shoppercentric and Research International. As her ‘second hat’, Iona also partners with a besci agency, DECODE marketing ltd., which allows her to combine her passion for shopping and behavioural sciences to the benefit of her clients. Connect with
Iona Carter on LinkedIn or via iona@tracerinsights.com
