Executive Coaching

Find out What is Coaching?

Coaching used to evoke images of a man in sportswear on the side-lines with a whistle and a range of tactics to get the team fired up enough to give a great performance. The term Coach has been co-opted by the business community; however some of the core objectives have remained the same. A coach is still primarily focused upon assisting their protegé to reach the pinnacle of greatness. To achieve their full potential — their Personal Best. If you are still wondering ‘What is coaching?’, then read on to see how it applies in today’s business environment.

What is Coaching?

A good coach will inspire his team to be their best. A good coach will help you to achieve your goals; will help you define your individual learning objectives; will ensure you have all the tools needed to reach the goals you set for yourself. Coaching psychology draws upon the time-honoured practice of helping a client to determine their own route to success in life and work, not by dictating steps, but by helping the individual to realise and accept that we are a product of our choices. Ultimately, the coach will be redundant, having helped the client to become aware that they are the architect of their future. And that they can construct events to their specifications, rather than being swept along in life’s current with the possible chance of being dashed upon the rocks.

Man supporting or coaching an athlete

What is Coaching?

Captain Derek Moore, Field Artillery Officer, confers with his coaches at the Olympic Training Center. He has wrestled for 16 years. After becoming a member of the Army World Class Athlete Program, his unit allowed him to focus his efforts on wrestling to prepare for the Olympics.

Coaching Psychology Creates Balance

Modern business coaching training is all about collaboration, about solutions, about achieving a personal best professionally while still maintaining a healthy personal life. The definition of coaching is ‘to prompt or urge with instructions,’ and good coaching is all about positive and encouraging prompting to help the individual reach their goal largely through self-motivation and self-realisation.

A coach in today’s business world will have extensive experience in the field on which they train. Specialisation is the key to optimising your coaching experience, and it has never been easier to find someone who understands your niche. The best training comes from someone who has been where you are, which makes them uniquely qualified to give advice on your situation and possible career/life choices.

One-on-One Training Gives Ultimate Results

Individuality is the key to making this one-on-one approach work well and garner excellent results. A good coach will be able to discern the personality and working style of a client and be able to tailor a course of action to help the individual achieve their goals. That’s the real beauty of individual coaching as opposed to learning in a group. It creates a safe space for learning, as in a group you could have 12-20 people all vying for the tutor’s attention, some inevitably with strong limelight-grabbing personalities. Plus the sheer numbers would dilute the message delivered. These are obvious benefits gained from one-to-one coaching, but there are other considerations at hand. The sessions can move at the pace determined by the learning achieved. Someone who is a quick study would move through the objectives at a much faster rate than a slower, more measured learner. Neither method is right nor wrong, they simply reflect different styles of learning. Ultimately, they will both reach the desired end goal, and the benefit of a single person classroom is that nobody is unhappy with the rate at which they progress, because they are setting the agenda to suit their personality and learning style.

A seasoned coach will also be able to utilise materials and situations which the student has been encouraged to bring along as examples of areas they wish to focus upon. These will prove far more relevant and therefore more valuable to the student. With undivided attention, the coach can proceed at exactly the speed which suits the client. We have all attended courses in which we ‘Got it’ right away and were then bored to tears waiting for the others to catch up. Conversely, you may also have experienced the stomach-churning panic as everyone around you nods enthusiastically at a concept which you haven’t quite grasped. With individual tutoring, better ways to learn present themselves.

The relationship between coach and client is a unique one, taking its cues from the personalities involved, the common objectives and desired outcomes. A coach can be many things to an individual, from a sounding board to try out ideas upon, to a cheerleader to encourage them forwards, to a challenger to push them into action. A good coach will know which of these personas to assume to ensure the client accomplishes their objectives. What is coaching? It is a seasoned professional helping you to be the best you can be.

To discuss how one of our UK Grocery Executive Coaches can help you to achieve more, please contact us.

What is your top tip for helping others understand what is coaching? Please share your top tip by commenting below.

For further information, you can find our our Ultimate Guide to Coaching Skills here.

Darren A. Smith

About Darren A. Smith

Darren has been working in the world of UK Supermarkets & Suppliers for over 25 years. He began his career as a buyer at big 4 UK supermarkets and after 13 years he decided to leave to set-up Making Business Matter because he wanted to help suppliers and supermarkets to work better together.


  • alex_daniel96@icloud.com says:

    I now appreciate that coaching is more based on the learner and that, as stated, the coach is redundant. I see now that coaching is key to learning, as essentially one is learning that they are they key to their desired outcomes, through decisions made in key moments in time. Great read.

  • Tom Rees says:

    Nicely detailed article, highlighting the significance of oneself and the coach. Specifically liked the ‘Coaching Psychology Creates Balance’ as it relates it to a relevant environment.

  • David Stanley says:

    Really good detailed article on something which is so important in every industry and every aspect of life. I’d say coaching is just bettering yourself, with the aid of someone that points you in the right way, but the results come from the individual.

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