Negotiating With Buyers Masterclass

Training Course Outline

Negotiating With Buyers Masterclass

This 1/2 day Negotiating With Buyers Masterclass is for Sales and Marketing teams working for suppliers to the major UK supermarkets, that want to negotiate more profitable wins with their supermarket buyers (Here is details of the full Negotiation Skills training programme).

Supermarket Buyers are highly trained negotiators negotiating every single day supported by a big and powerful company – To achieve profitable wins you need your team be the best that they can be, otherwise profits will be hard to maintain.

Our Masterclass is delivered by an ex-big four supermarket buyer and will share with you the training and the tools that buyers use to win.

Product- negotiating with buyers

Learning Objectives

By the end of this Masterclass you will be able to:

  • Capture learnings better.
  • Recognise the broad strengths and weaknesses in negotiations.
  • Make more effective proposals when negotiating.
  • Influence more effectively during negotiations.
  • Understand the other party’s needs better in negotiations.
  • Improve your confidence when negotiating.


“Interesting, engaging and well-paced. I left armed with a wider set of skills which I have already put into practice.”

– Ben Kay, Commercial Manager, Walker & Son, Samworth Brothers.

Investment, Time and Duration for the Negotiating With Buyers Masterclass

Each Masterclass is a 1/2 day, for up to 12 people and only costs £750+vat (£62.50 per person). To achieve this cost we require an hour with a decision maker to discuss training.