Must Win Meetings Training Course

We created a unique product that supports a Supplier at their time of need by extending their team to include our team. Using experts in influencing, negotiating, and pitching, we work intensively with your team for a short period of time to ensure that your chances of winning are the very best.
Purple carton with Must Win Meetings on label

Learning Objectives

In this case, we have tried and tested a 7 step process that explores all elements of any ‘big meeting’.

Once completed we work with our clients to create the ‘Session Plan’. Similar to a screenplay. This provides a template to populate the: 7 pieces, the time per session, the texture used, the key messages, etc., and what becomes the ‘playbook’ to ensure a more successful outcome.

Ultimately, you will increase your chances of winning the meeting significantly because we will train and coach you to be the very best versions of yourselves.

Available for Virtual Delivery

Prices Start From £750, find out more:

Learning for Today’s World:

Screen of 9 people on virtual training

“MBM understood our challenges because they are accredited professionals from our industry.”

“The chain of evidence meant I understood the individual ROI from the training.”

“Their learning techniques made it stick for the long term, giving continuing improvements.”

The First Steps of Working Together on a ‘Must Win Meeting’

Firstly, we arrange a convenient time for the person that is leading your pitch. This will be arranged in order for you to meet with one of our consultants for 2 hours. Secondly, they then discuss what you want to achieve, what could be lost if you were to lose, and finally, how we would approach the pitch. Your investment is £750+vat and 2 hours of your time. Our last step is to propose back to you the investment required. Furthermore, there will be a structure of how we would work together, all in order to greatly improve your chances of winning.


“We brought-in MBM to help us win more business. Over the 6 months we worked with MBM we found them to bring new insight to our category. As well as fundamentally changing our approach to dealing with UK supermarkets. They surprised me in how much value they could add. Admittedly, we did not win the business. Though, what did happen, was what MBM did bring to us – they had enabled us to not only win back our business a year later, but to also go on to win a lot more business as a result of their training. I would highly recommend using them if you are open to approaching UK supermarkets differently and want more business”, David Flynn, MD of Fyffes UK.

For more testimonials visit written testimonials or video testimonials.

Achieving Real Behavioural Change with ‘Sticky Learning ®’

Sticky Learning ® is our own unique learning method. Developed over the last 18 years. Most Learners attend 1-day training courses and do nothing afterwards. HR Managers & L&D Managers told us that this was unacceptable.

Sticky Learning ® helps Learners to Realise more of what they have learnt. To help them to Recall more of what they have learnt. Plus, Retain more of what they have learnt. The 3 R’s.

Sticky Learning ® enables us to proudly guarantee that if a Learner is not still using their new skill 5 months later, we will give you your money back. This is our money-back guarantee.

Sticky Learning

Measuring Your ROI

We evaluate your training on 5 levels, see below, and summarise these into a pack called the ‘Chain of Evidence’.

  • Level 1: Reaction (Feel) – What were the learners’ first impressions of the learning?
  • Level 2: Learning (Know) – How much did the learners learn?
  • Level 3: Behaviour (Do) – To what extent has the learning been used?
  • Level 4: Results (Numbers) –  How did the behaviour affect the results?
  • Level 5: Sponsor (Align) – What ‘observable change in performance’ has been achieved?

You can find out more about measuring your ROI in ‘About Us’.

Purple chain on pink sticker

You may also like:

Purple carton with Negotiation Skills on label

Negotiation Skills Training | Virtual Classroom | Face-to-Face

You may also be interested in:

Time Management Skills Tips
Seven people around a meeting table in a board room

How to Have More Effective Meetings With A.C.E.

Learn How to A.C.E. Meetings ‘The reason people don’t want productive meetings is that they’d have to do more work.’…
Businessman at home desk with head in hands

How to Overcome the ‘Zoom Doom’ and Maximise Your Meetings

Overcoming Zoom Doom We’ve done a few of them before. But now online calls and online meetings are the norm…
Cartoon of lady behind podium giving a presentation

Do Not Start with Powerpoint – 7 Pieces of Preparation

Presentation Preparation ‘Do not start with Powerpoint – 7 Pieces of Essential Presentation Preparation’ is about sharing with you how…