Category Management Training
The demands of suppliers have never been greater. They have to understand the Category. Understand the shopper. Analyse a lot of data. Identify opportunities. And land those opportunities FAST. We are here to help. This is the only CPD accredited Category Management training course. It has helped many suppliers to identify more Category opportunities and, more importantly, land more opportunities.
Category Management Training
The course will be delivered by a world class tutor that has worked in the UK Grocery Industry. In addition, like all of our training courses, it includes our ROI guarantee.
Built and refined over a decade, this unique training course is designed to meet the specific and challenging demands of sales and marketing teams of suppliers to the big four UK supermarkets.
It will improve the way Learners identify opportunities within their Category. Moreover, it will increase their ability to gain buy-in from buyers to accept and implement their recommendations. In short, it will help Category Managers to increase their Category sales.
The MBM Category Management Funnel
This Category Management training course follows our tried and tested ‘Funnel Process’ of Category Management.
We devised the funnel to help Category Managers focus, and ‘funnel down’, on what is important. The idea is that by following this Category Management process you will develop greater shopper understanding. Consequently, this will help increase the landing rate of opportunities that reach the store.
This covers the following topics:
1. Agree Category Targets
2. Understand Your Shopper
3. Know Your Supermarket
4. Turn Analysis & Understanding Into Opportunities
5. Sell £ Opportunities To Supermarket
6. Land Opportunities In-Store
7. Evaluate & Improve
Why Choose MBM?
By the end of this Category Management training, the Learner will be able to:
Know how to identify and agree S.M.A.R.T. Category targets.
Understand their shopper, their preparer and their eater much better, to ensure that all are at the heart of their Category decisions.
Know their supermarkets, to make sure they can align their Category recommendations to their needs.
Turn analysis into opportunities, with more ways to interpret quantitative and qualitative data.
Sell the opportunities more effectively with better ways to engage the buyer.
Land more opportunities in-store and for longer through a better understanding of store operations.
Know how to evaluate and improve each project in order to make the next Category opportunity more successful.
Hopefully, the term ‘Sticky Learning ®’ has intrigued you. Whilst you probably also guessed a sense of what it is about.
In short, Sticky Learning ® is our own unique learning method. A method that we have developed to help Learners Realise more of what they have learnt. To help them be able to Recall more of what they have learnt. And Retain more of what they have learnt. Furthermore, in 2016 we upgraded this unique training method to include habits formation. We feel this has become a big part of helping Learners to use more of what they have learnt.
This is good for our clients. It means that the money they spend with us is better invested than with other training providers. This is because, by following our methods, the learning is put to use for longer.
Making the Learning Stick
World Class Tutor
Your tutor for the Category Management training course will be Andy Palmer
Andy has split his career almost equally. Initially, working in management for a UK big four supermarket. Then, working at a supplier to the UK big four supermarkets. More recently, Andy has spent the past 14 years as a director of MBM.
He is a qualified HBDI ® practitioner, which means that he understands how people prefer to think, communicate, make decisions and learn. Moreover, he understands the psychology of learning retention, making him an ideal tutor.
Andy works as part of the team enabling suppliers to UK supermarkets to secure more profitable wins through people development. He specialises in Category Management Training. Furthermore, he has created the Category Management Scorecard. A tool which is used by many suppliers across the globe.
”MBM really helped us to pinpoint the areas of Category understanding that offered us the greatest opportunities and then transformed how we talk about Category across our business. They are challenging and will ask difficult questions to get the best out of your team and the knowledge within. More importantly, the flexibility of their approach means the project is tailored precisely to your objectives and MBM will keep you on track throughout. Most importantly their retail experience helped us distil a complicated and broad project into simple, meaningful and actionable pieces which buyers understood and welcomed. Project Clear was hard work, great fun and genuinely business transformational”.Tony WalshCategory Controller, Florette