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Category Management Training Masterclass

Training Course Outline

Category Management Training Masterclass

This Category Management Training Masterclass is for Sales and Marketing teams working for suppliers to the major UK supermarkets, that want to identify more actionable insights which will lead to real category growth using Category Management (Here is details of the full Category Management training programme).

Many suppliers are frustrated by the ‘Powerpoint treadmill’ and the lack of actionable category insights, leading to no poor category growth. ‘Actionable Insights’ is the objective of this masterclass and using our tools you can identify & action your category’s sales & profit opportunities.

Our Masterclass is delivered by an ex-supplier marketer to the big four supermarkets and he will share with you the training and the tools that has delivered millions of pounds for our clients.

Category Management Training Funnel

Learning Objectives

By the end of this Category Management training, the Learner will be able to:

  • Capture learnings better
  • Know what is Category Management and a brief history
  • Know where are you and where would you like to be using a Scorecard
  • Agree Category Targets
  • Understand Your Shopper
  • Know Your Supermarket
  • Turn Analysis and Understanding into Opportunities
  • Sell £ Opportunities to Supermarkets
  • Land Opportunities In-Store

Investment, Time and Duration of the Category Management Training Masterclass

Each Masterclass is a 1/2 day, for up to 12 people and only costs £750+vat (£62.50 per person). To achieve this cost we require an hour with a decision-maker to discuss training. Find out more:


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