Category Management Training Masterclass

This Masterclass is for Sales and Marketing teams working for suppliers to the major UK supermarkets, that want to identify more actionable insights which will lead to real category growth using Category Management (Here is details of the full Category Management training programme).

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Course Overview for the Category Management Training Masterclass

Many suppliers are frustrated by the ‘Powerpoint treadmill’ and the lack of actionable category insights, leading to no poor category growth. ‘Actionable Insights’ is the objective of this masterclass and using our tools you can identify & action your category’s sales & profit opportunities.

Our Masterclass is delivered by an ex-supplier marketer to the big four supermarkets and he will share with you the training and the tools that has delivered millions of pounds for our clients.

Dartboard - Category management training masterclass learning objectives

Category Management Training Masterclass Learning Objectives

By the end of this Masterclass you will be able to:

  • Capture learnings better.
  • Identify more sales opportunities in category data.
  • Understand and be able to use more Kantar metrics.
  • Know how to identify, create and use shopper profiles.
  • Present an opportunity more effectively to the supermarket.
  • See the importance of shopper segmentation and the sales opportunities within.
Egg timer - Investment, Time & Duration Category Management Training Masterclass

Investment, Time and Duration of the Category Management Training Masterclass

Each Masterclass is a 1/2 day, for up to 12 people and only costs £750+vat (£62.50 per person). To achieve this cost we require an hour with a decision maker to discuss training.

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