Find out about this Category Management Training Course Outline:
The demands on suppliers has never been greater to understand the category, the shopper, analyse a lot of data, identify opportunities, and land those opportunities at a fast pace. This is the only CPD accredited Category Management training course. It has helped many suppliers to identify more opportunities, and land more opportunities.
Built and refined over a decade, this unique training course is designed to meet the specific and challenging demands of sales & marketing teams of suppliers to the big four UK supermarkets. It will improve the way Learners identify opportunities within their category, and increase their ability to gain buy-in from buyers to accept & implement their recommendations. In short, increase category sales.
Unsure if you need a Category Management training workshop?
By the end of this Category Management training the Learner will be able to:
Topics Covered in the Category Management Skills
These 3 days, 6 months apart (2+1), will help the Learner to be the first supplier called by the supermarket when the buyer needs to increase sales, gain category insights, or understand the shopper better.
This training course will quickly and easily help the Learner to expertly understand a category, identify opportunities, and show how to successfully land those opportunities with their supermarkets. The sessions follow our tried and tested ‘Funnel Process’, of which the main topics are:
Refresh on ‘Learning To Learn’
2. Understand Your Shopper
3. Know Your Supermarket
4. Turn Analysis & Understanding Into Opportunities
5. Sell £ Opportunities
6. Land Opportunities
7. Evaluate and Improve
For top tips read our Category Management Blog, e.g. ‘What is Category Management and How to Bake a Better Pie’.
Ideal Learners for these Category Manager Courses
For Category Managers, Category Analysts, Account Managers, Account Executives, Category Marketers, and NPD Managers. We will soon be launching a ‘Category Management Association’ to create a forum for discussion. Plus, for members to be able to set a benchmark in the UK for Category Managers for what great looks like in the UK Grocery Industry.
Category Management Course Testimonials
“Following my attendance of the Category Management course I picked up valuable skills and techniques that I have been able to put into practise within my category teams. It has really strengthened my credentials and we are starting to see some real results. The courses are relaxed, informative, modern in delivery, whilst at the same time challenging.
I’d recommend them if you are looking for personal development needs for individuals or your teams and looking to engage and challenge your categories, you won’t be disappointed.”
– Carrie Smith, Customer Marketing Manager, Continental Fine Foods.
Making the Learning Stick for Category Manager Training
Hopefully the term ‘Sticky Learning ®’ has intrigued you, whilst you probably guessed a sense of what it is about.
In short Sticky Learning ® is our own unique method that we have developed to help Learners Realise more of what they have learnt, be able to Recall more of what they have learnt, and Retain more of what they have learnt. In 2016 we further upgraded this unique training method to include habits formation as a big part of helping Learners to use more of what they have learnt.
This is good for our clients because it means that the money they spend with us is better invested than with other training providers because the learning is used for longer.
Training Course Duration for Management of Category Training Courses
At MBM we no longer offer 1 day courses due to their limited effect.
Our Sticky Learning ® unique training method enables Learners to learn more, learn more quickly, and learn more easily. Sticky Learning ® is a key part of the 6 month training course consisting of pre-work, Learning To Learn 1/2 day training course, a Foundation 2 day training course, and an Advanced 1 day training course (6 months after the Foundation training course).
In between the Foundation training course and the Advanced training course, the Learner will be challenged to complete ‘Sticky Pieces’, which appeals to the 70:20:10 learning model. These are desk based activities that help the Learner to change their behaviour long term by identifying a habit that they wish to adopt to embed the new skill.
The Learner is also given:
Training World Class Tutors of Category Manager Training
Andy has spent almost equal time between a UK big four supermarket, a supplier to the UK big four supermarkets, and his time with MBM.
Darren’s is a game of two halves; 12 years as a Category Manager at one of the big four UK supermarkets and then 12 years managing, as the founder of Making Business Matter.
They both ensure a relaxed, experienced and fun training environment where Learners are challenged & encouraged.
Andy Palmer Darren A. Smith
Learners Per Course for Category Manager Training
10 Learners because this drives enough discussion between the Learners to explore the skill well, whilst not too many that any one Learner gets ‘lost’ in the debate. If you do not have up to 10 people please checkout our 121 Executive Coaching, which can help just you to learn this skill.
Costs for Category Management Courses
Measuring Return on Investment for Category Manager Courses
There are many evaluation methods for training, each trying to find the holy grail of return on investment. We use Donald Kirkpatrick’s four level training evaluation model as a base because it has stood the test of time, since 1953.
Level 1: Reaction: How did the Learners react to the training?
Level 2: Learning: How much learning did the Learners get?
Level 3: Behaviour: How much have the Learners used the learning?
Level 4: Results: How much effect did the Learner’s learning have on performance?
Few training providers measure the return on investment beyond the level 1 reaction. We have added one further level:
Level 5: Sponsor: How much did we achieve the sponsor’s objectives?
Read more about our 5 level evaluation tool and see an example report – ‘Chain of Evidence’.
Category Training – Learning Needs to be Intriguing
To this end of ‘Learning needs to be intriguing’ we name each one of our training courses after a relevant film and we’ll make reference to this on the course.
For our Category Management training course we chose ‘The Matrix‘ because the linkage is about cutting through the code, the data, and gaining clarity on what is real and important.
The film is from 1999, starring Keanu Reeves and Laurence Fishburne a classic bit of sci-fi. It’s about becoming Neo and finding the truth!
Watch this 1 Minute Video About Our Category Management Training and Category Management Certification