Introducing Sticky Learning®

Is soft skills training a waste of time and effort?

Introducing Sticky Learning ®, a whole new way to equip your team with skills that they actually use.

our-team-hero50+ Partnering with
Clients Across Industries

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It’s Time to Break the Cycle.

Stuck in the Training Loop?

Are you an HR Manager, L&D Manager, or Training Lead who’s had enough of training that doesn’t actually change anything?

At Making Business Matter, we don’t just run courses.
 We create soft skills training that sticks — training that’s applied, remembered, and makes a real difference at work.

Frustrated by the usual?

Training that doesn't stick
Managers complaining training doesn't work
Low ROI on your L&D spend
No visible behavioural change
Same issues coming up again and again
Teams forgetting everything in days

Introducing Sticky Learning®

Get Employee Soft Skills Training That Actually Changes Their Behaviours.

Employees attend training courses but the skills learned aren’t being applied back in the workplace. Nothing has changed.

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What is Sticky Learning ®?

Sticky Learning ® is a proven and unique training
method designed to ensure that your team:

Train your team to not just learn—but remember, apply, and grow.

Sticky Learning® is our proven, expert-backed training method that helps your team:

  1. Realise what they’ve learnt
  2. Retain the knowledge over time
  3. Recall it when it matters most

So they can change behaviours—and deliver better results at work.

Built for Real Change, Backed by Support

This isn’t just another course that gets forgotten after the first coffee break.
 Sticky Learning® stays with your team long after training ends.
 Because we help build real habits—step by step, with full support.

Behavioral Change

Practical Application

Knowledge Acquisition

Slide Items

”…still using some of the techniques today.”

“It is the only training course that has really stayed with me… The negotiation course was second to none. I am still using some of the techniques today.”

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Richard Ellett

UK SENIOR NAM

Slide Items

…empowers me to critically challenge my own thinking.”

“Working with Darren has been a game-changer for me. He has an incredible ability to help me recentre and find clarity, even in the midst of chaos. Through his open, thought-provoking questions, he doesn’t hand over answers but instead empowers me to critically challenge my own thinking…”

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Asha Bhalsod

Founder of Etopia Consultancy LTD

Slide Items

…the negotiation examples work in practice.”

“The courses take you out of your comfort zone and slowly put you back in, making the journey tough but worthwhile, especially when you get that lightbulb moment and the negotiation examples work in practice.”

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Kim Matthews

Commercial Director

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Not Just Another Training Course

Real Skills. Real Behaviour Change.

What You’re Really Getting:

Skills your team will use on the job — not just in the training room. We go beyond “learning” to change real habits at work. A proven, expert-backed approach that helps knowledge stay .

Skills your team will use on the job — not just in the training room. We go beyond “learning” to change real habits at work. A proven, expert-backed approach that helps knowledge stay .

Skills your team will use on the job — not just in the training room. We go beyond “learning” to change real habits at work. A proven, expert-backed approach that helps knowledge stay .

Training That Doesn’t Just Teach — It Transforms

Sticky Learning® Makes Training Stick, Long After the Day Ends. Give your team more than knowledge. Give them a real change in how they work.

“ Training is like planting seeds in solid rock if you don’t have the right approach. ”

#1

Real Learning → Real Action

We help your team apply what they learn
— not just listen and forget.

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#1

Real Learning → Real Action

We help your team apply what they learn
— not just listen and forget.

mbm-logo-newtag-2022a_1040px 1

#1

Real Learning → Real Action

We help your team apply what they learn
— not just listen and forget.

mbm-logo-newtag-2022a_1040px 1

#1

Real Learning → Real Action

We help your team apply what they learn
— not just listen and forget.

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Not Just Another Training Course

“ I used the ‘no free fish’ tool with Supermarket & secured £2,500.

£2.69 Billion Revenue

Our team achieved £680,000, with 20% directly attributed to Sticky Learning® methods

I ran a ‘Squaredance with Tradables’ on a key product and gained £13,000.

By applying the learning early, we unlocked an additional £108,000 in revenue.

A project led to a CPI of £625,000, and 40% was linked to training outcomes.

During a tough supermarket negotiation, we prevented a supply cut — resulting in £1.4 million.

A range review with a supermarket resulted in an outrageous ask — and a successful £1.2 million price increase.

2 Sisters Food Group

Employees 18,000+Industry Food Manufacturing

See 2 Sisters Food Group Results

guarantee

An UNBEATABLE Guarantee –
Experience Sticky Learning ® 100% Risk-Free

Try any program. If your learners don’t change their behaviours — we will give you every penny back.
First, we will coach them 1:1 to help the change stick.

If Sticky Learning® doesn’t stick and transform how your team applies their skills, just show us they
were fully engaged — and we will refund your payment.

It’s simple: Join the program, dive into the learning, and put it to the test.

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Testimonial

Their Words Speak
Louder Than Ours.

Real feedback from professionals we’ve trained and worked with.Real feedback from leaders we’ve helped grow — still using what they learned, still seeing results.

5 Stars

The only training course that has truly stayed with me. Practical, real-world techniques I still use today — years later.”

Rob Fox

Findel , Head of Software Engineering

5 Stars

The only training course that has truly stayed with me. Practical, real-world techniques I still use today — years later.

Laura Hickie

O’Brien’s

5 Stars

“It is the only training course that has really stayed with me… The negotiation course was second to none. I am still using some of the techniques today.”

Richard Ellett

UK SENIOR NAM , Seatriever

5 Stars

“Working with Darren has been a game-changer for me. He has an incredible ability to help me recentre and find clarity, even in the midst of chaos.”

Asha Bhalsod

FOUNDER , Etopia Consultancy LTD

5 Stars

The only training course that has truly stayed with me. Practical, real-world techniques I still use today — years later.”

Darren A. Smith

CEO, Making Business Matter Ltd

learn-with-usFAQs

The 7 Most Popular Questions Curious Minds Have About Sticky Learning ®

What is Sticky Learning ®?

Sticky Learning ® is our unique training method designed to maximize learning retention and application. Unlike conventional training that fades quickly, Sticky Learning ® ensures skills are truly embedded through a four-phase process:

  • Pre-work that prepares learners
  • Interactive workshops that engage
  • Sticky Pieces® – practical tools for immediate application
  • Follow-up systems that reinforce learning

The result is training that sticks and creates real behavior change in the workplace.
Our blueprint for achieving behavioural change has been developed, updated and upgraded over 23 years. We call it Sticky Learning ® . It’s a type of blended learning.

MBM-Icon-sticky-learning-340x302-1 1

Still have questions?

We'd love to help. Contact our support team for personalised answers. Contact our experts — we’ll guide you every step of the way.

How Do You Make Learning Stick?

Sticky Learning ® is our unique training method designed to maximize learning retention and application. Unlike conventional training that fades quickly, Sticky Learning ® ensures skills are truly embedded through a four-phase process:

  • Pre-work that prepares learners
  • Interactive workshops that engage
  • Sticky Pieces® – practical tools for immediate application
  • Follow-up systems that reinforce learning

The result is training that sticks and creates real behavior change in the workplace.
Our blueprint for achieving behavioural change has been developed, updated and upgraded over 23 years. We call it Sticky Learning ® . It’s a type of blended learning.

MBM-Icon-sticky-learning-340x302-1 1

Still have questions?

We'd love to help. Contact our support team for personalised answers. Contact our experts — we’ll guide you every step of the way.

What is Sticky Learning ®?

Sticky Learning ® is our unique training method designed to maximize learning retention and application. Unlike conventional training that fades quickly, Sticky Learning ® ensures skills are truly embedded through a four-phase process:

  • Pre-work that prepares learners
  • Interactive workshops that engage
  • Sticky Pieces® – practical tools for immediate application
  • Follow-up systems that reinforce learning

The result is training that sticks and creates real behavior change in the workplace.
Our blueprint for achieving behavioural change has been developed, updated and upgraded over 23 years. We call it Sticky Learning ® . It’s a type of blended learning.

MBM-Icon-sticky-learning-340x302-1 1

Still have questions?

We'd love to help. Contact our support team for personalised answers. Contact our experts — we’ll guide you every step of the way.

What is Sticky Learning ®?

Sticky Learning ® is our unique training method designed to maximize learning retention and application. Unlike conventional training that fades quickly, Sticky Learning ® ensures skills are truly embedded through a four-phase process:

  • Pre-work that prepares learners
  • Interactive workshops that engage
  • Sticky Pieces® – practical tools for immediate application
  • Follow-up systems that reinforce learning

The result is training that sticks and creates real behavior change in the workplace.
Our blueprint for achieving behavioural change has been developed, updated and upgraded over 23 years. We call it Sticky Learning ® . It’s a type of blended learning.

MBM-Icon-sticky-learning-340x302-1 1

Still have questions?

We'd love to help. Contact our support team for personalised answers. Contact our experts — we’ll guide you every step of the way.

What is Sticky Learning ®?

Sticky Learning ® is our unique training method designed to maximize learning retention and application. Unlike conventional training that fades quickly, Sticky Learning ® ensures skills are truly embedded through a four-phase process:

  • Pre-work that prepares learners
  • Interactive workshops that engage
  • Sticky Pieces® – practical tools for immediate application
  • Follow-up systems that reinforce learning

The result is training that sticks and creates real behavior change in the workplace.
Our blueprint for achieving behavioural change has been developed, updated and upgraded over 23 years. We call it Sticky Learning ® . It’s a type of blended learning.

MBM-Icon-sticky-learning-340x302-1 1

Still have questions?

We'd love to help. Contact our support team for personalised answers. Contact our experts — we’ll guide you every step of the way.

What is Sticky Learning ®?

Sticky Learning ® is our unique training method designed to maximize learning retention and application. Unlike conventional training that fades quickly, Sticky Learning ® ensures skills are truly embedded through a four-phase process:

  • Pre-work that prepares learners
  • Interactive workshops that engage
  • Sticky Pieces® – practical tools for immediate application
  • Follow-up systems that reinforce learning

The result is training that sticks and creates real behavior change in the workplace.
Our blueprint for achieving behavioural change has been developed, updated and upgraded over 23 years. We call it Sticky Learning ® . It’s a type of blended learning.

MBM-Icon-sticky-learning-340x302-1 1

Still have questions?

We'd love to help. Contact our support team for personalised answers. Contact our experts — we’ll guide you every step of the way.

What is Sticky Learning ®?

Sticky Learning ® is our unique training method designed to maximize learning retention and application. Unlike conventional training that fades quickly, Sticky Learning ® ensures skills are truly embedded through a four-phase process:

  • Pre-work that prepares learners
  • Interactive workshops that engage
  • Sticky Pieces® – practical tools for immediate application
  • Follow-up systems that reinforce learning

The result is training that sticks and creates real behavior change in the workplace.
Our blueprint for achieving behavioural change has been developed, updated and upgraded over 23 years. We call it Sticky Learning ® . It’s a type of blended learning.

MBM-Icon-sticky-learning-340x302-1 1

Still have questions?

We'd love to help. Contact our support team for personalised answers. Contact our experts — we’ll guide you every step of the way.

learn-with-us

We Make Learning Stick

Our Most Popular Training Programmes

At MBM, we know that most training is forgotten within weeks. That’s why our Sticky
Learning® approach is built to make new skills last — and drive real change at work.

training-program

Category Management Skills Training Programme

Business people during a category management training course for soft skills.

What you’ll learn:

Identify more category opportunities

Sell more category opportunities

Land more category opportunities

Negotiations Skills Training Programme

Female Business Manager negotiating with a client after soft skills training course

What you’ll learn:

Prepare effectively for negotiations

Build confidence when negotiating

Manage conflict during negotiations

Presentation Skills Training Programme

Business man making a presentation at office after soft skills training

What you’ll learn:

Engage without relying on slides

Build confidence in your delivery

Be your best presenting self

Powered by Sticky Learning®

Our unique methodology ensures that learning sticks, creating lasting behavioral change that transforms your team’s performance.

Behavioral Change

Practical Application

Knowledge Acquisition

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Get Started With Us

Let’s Start Building Your Team’s Potential.

Every business is different. That’s why we don’t do off-the-shelf solutions. Tell us about your team,
your goals, and your challenges — and we’ll create a training plan designed to stick.

Let’s have a conversation about where your people are today — and where they could be with the right training.

Darren A. Smith

CEO, Making Business Matter Ltd

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