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In his book Tribes, Seth Godin states that it is leaders who shape the future of business, political and social organisation. The most powerful tool a leader has, he asserts, is Influencing Skills. Godin: “Managers manage by using the authority the factory [or organisation] gives them… A manager can’t makechange because that’s not his job. His job is to complete tasks assigned to him by someone else in the factory.Leaders, on the other hand, ….. use passion and ideas to lead people, as opposed to using threats and bureaucracy to manage them.