Paperback Book: The Ultimate Guide to Category Management

£9.99

Category Management is about identifying, selling and landing opportunities, that meets the needs of the shopper, the retailer and the supplier. The process allows for better management of the relationship between those parties, that in turn drives customer satisfaction and profitable sales.  This guide explores all areas of day to day Category Management giving you the understanding, tools and techniques to become a better Category Manager.

 

£9.99

The Ultimate Guide to Category Management

Category Management is about identifying, selling and landing opportunities, that meets the needs of the shopper, the retailer and the supplier. The process allows for better management of the relationship between those parties, that in turn drives customer satisfaction and profitable sales.  This guide explores all areas of day to day Category Management giving you the understanding, tools and techniques to become a better Category Manager.

In this Ultimate Guide to Category Management, we will deliver answers and understanding to the following:

  • What is Category Management?
  • Category Management Definition
  • What is CPG Category Management?
  • The Benefits of Category Management
  • What is a Category Manager?
  • The Role of the Category Manager
  • What is a Category Captain?
  • The Category Management Process
  • The 8 Step Cycle
  • The MBM 73% Funnel
  • Other Examples of Category Management
  • Summary
  • Further Reading and Resources

 

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For further tips and information, you can take a look at our free resources section of our website and our YouTube Channel. Also, check out our award-winning blog.

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