This Masterclass is for Sales and Marketing teams working for suppliers to the major UK supermarkets, that want to identify more actionable insights which will lead to real category growth using Category Management (Here is details of the full Category Management training programme).
Course Overview for the Category Management Training Masterclass
Many suppliers are frustrated by the ‘Powerpoint treadmill’ and the lack of actionable category insights, leading to no poor category growth. ‘Actionable Insights’ is the objective of this masterclass and using our tools you can identify & action your category’s sales & profit opportunities.
Our Masterclass is delivered by an ex-supplier marketer to the big four supermarkets and he will share with you the training and the tools that has delivered millions of pounds for our clients.
Category Management Training Masterclass Learning Objectives
By the end of this Masterclass you will be able to:
Capture learnings better
Know what is Category Management and a brief history
Know where are you and where would you like to be using a Scorecard
Agree Category Targets
Understand Your Shopper
Know Your Supermarket
Turn Analysis and Understanding into Opportunities
Sell £ Opportunities to Supermarkets
Land Opportunities In-Store
Investment, Time and Duration of the Category Management Training Masterclass
Each Masterclass is a 1/2 day, for up to 12 people and only costs £900. This cost includes VAT (£62.50 per person). To achieve this cost we require an hour with a decision-maker to discuss training.
Find out more
Email helpme@makingbusinessmatter.co.uk for more information.
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