Are You Making Mistakes As A Supplier When Selling To The Big 4 UK Supermarkets?



If you are like most Sales Directors, Marketing Directors and Account Managers, you’ll be charged with sales growth for your business & frustrated by many of your interactions with the big 4 UK Supermarkets, and keen to do the right things for yourself, your business & your Buyer.

Many Suppliers struggle with the challenges of negotiations being escalated, selling category opportunities, and getting the Buyer to do what has been agreed.

In this Guide there are 8 mistakes that Suppliers make when dealing with the big 4 UK Supermarkets, the consequences of those mistakes and how to avoid them.

Making Business Matter (MBM) is a training provider to the UK grocery industry specialising in suppliers to the big four Supermarkets. Our clients want to secure more profitable wins with their

Supermarket. The reason they choose us is because of our combination of relevant experience and unique training method we call ‘Sticky Learning®’.

This Guide has been written based on having been a Trading Manager/Category Manager for 12 years for one of the big 4 UK Supermarkets, and then working with Suppliers on People Development for the last 13 years. In that time I have had successes, failures, seen people win, seen people lose, and all of this from both sides of the fence.