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Communication Skills tin

Make a Great First Impression – comes from the Free Guide – ‘Are you frustrated by training that creates short term interest but not long term change?.

According to scientific research, we form our first impression within milliseconds and it tends to stick. Whether you are inviting people to an induction, emailing about the first part of formal training, or putting together some lunchtime training, your first emails, conversations, and other forms of communication are critical to your success.

Have you ever made up your mind about someone or something after having received only one email? Perhaps it was a spelling mistake or the subject heading was worded badly. However, it only takes something small to give a bad first impression.

This is not the time to quickly send an email just so you can tick it off your to-do list, because by doing this you can easily form a bad first impression. Taking into account the mind set of the Learner (see solution 6), our first impression needs to be our very best.

In his landmark bestseller, ‘The Tipping Point’, Malcolm Gladwell redefined how we understand the world around us. In ‘Blink’, he revolutionises the way that we understand the world within. ‘Blink’ is a book about how we think without thinking, and about the choices that appear to be made in an instant, but actually aren’t as simple as they seem.

Blink by Malcolm Gladwell - MBM Training Provider


We are dealing with a Learner who has a negative mind set towards learning and development. Therefore, our first communication needs to ask for an open mind and positivity, without being too ‘gushy’, whilst placing emphasis on the value that Learners will get from engaging in the event. The 3 words to keep in mind are Open, Positive and Value. For a more advanced communication, engage all 4 quadrants of the brain (HBDI).

Darren A. Smith

About Darren A. Smith

Darren has been working in the world of UK Supermarkets and Suppliers for over 20 years. He began his career as a buyer at one of the big 4 UK supermarkets and after rising through the ranks he decided to leave after 13 years and set-up Making Business Matter.For the last 14 years he has run MBM, which is a training provider to the UK grocery industry. Helping suppliers to the big four supermarkets to develop the soft skills that will secure them more profitable wins.

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