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Identify Your End In Mind – comes from the Free Guide – Are You Struggling To Demonstrate The Return On Investment You Get From Your Training Providers?

Stephen Covey, author of ‘The 7 Habits of Highly Effective People’, outlines in Habit 2 to ‘Begin with the End in Mind’. Covey encourages us to identify what we are trying to achieve from a piece of work before we begin, as he believes that everything is created twice. Firstly, it’s created in our mind, and then in physical reality.

We’ve all been in situations where we’ve ended up in a different place to where we anticipated, and this is largely down to not being clear about what we wanted before we started.

Starting with the End in Mind in terms of evaluating training is all about identifying our reason. Is it because we are trying to put together a case for a bigger training budget? Or because we need to build a presentation for the manager’s meeting? Or because we need to write an email to justify the money spent? Whatever the End in Mind may be, identifying it and working backwards will help us to see what we need to create. It’s best to start with a headline.
End in Mind headline examples for training could be:
• ‘Over 86% of the Learners rated the enjoyment of the training as over 6 out of 7’.
• ‘Learning knowledge increased by an average of 34% for <topic>’.
• ‘Every Learner has adopted at least one habit from the training of x’.
• ‘The sales training has increased sales by 4.3%’.


Before your next training event, identify the headline that you want to be able to share.

Darren A. Smith

About Darren A. Smith

Darren has been working in the world of UK Supermarkets & Suppliers for over 25 years. He began his career as a buyer at big 4 UK supermarkets and after 13 years he decided to leave to set-up Making Business Matter because he wanted to help suppliers and supermarkets to work better together.

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