Introducing Sticky Learning®

Evaluating Training: Measuring Your ROI from Training

Most training stops at the ‘Happy sheet’ (Level 1: Reaction). We go 3 levels deeper to measure the real impact on your business.

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The Shocking Truth About Training Evaluation

Most companies barely scratch the surface when evaluating training. According to the Learning Resources Network, the current state of training evaluation is alarming.

“50% of training is never evaluated beyond smiley-face
surveys.”

CIPD Annual Survey

We believe in going beyond the basics. We measure your Return on Investment (ROI) from training through a robust, proven method — so that you, your learners, and your business grow with clarity and confidence.

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See a real, completed ROI case study

Download our detailed Training Programme Evaluation Report to discover what measurable success looks like.

Which Model We Use & Why

We use the Kirkpatrick Four-Level Evaluation Model, developed
by Don Kirkpatrick — a trusted method since the 1950s.

1

Reaction

77% Usage

2

Learning

36% Usage

3

Behaviour

15% Usage

4

Results

8% Usage

Level 1: Reaction

How did learners react to the training? (‘Happy sheets’ are the most common but only scratch the surface.)77

Usage in Industry77%
77%

Level 2: Learning

How did learners react to the training? (‘Happy sheets’ are the most common but only scratch the surface.)

Usage in Industry36%
36%

Level 3: Behaviour

How did learners react to the training? (‘Happy sheets’ are the most common but only scratch the surface.)

Usage in Industry15%
15%

Level 4: Results

How did learners react to the training? (‘Happy sheets’ are the most common but only scratch the surface.)

Usage in Industry8%
8%

financial-confidence

Financial Confidence

Know the ROI of your training spend with clear metrics and reporting.

strategic-direction

Strategic Direction

Make smarter training decisions backed by data and evidence.

What Does this Mean for Our Clients?

With our comprehensive evaluation approach,
you get clear, measurable benefits

Let’s build a team that
remembers, applies, and grows.

reduced-risk

Reduced Risk

Understand what’s working and what’s not to optimise your training investments.

people-impact

People Impact

Measure real change in behaviour and capability across your organisation.

How is the Kirkpatrick Model Used to Evaluate Training in Practice?

This is how we evaluate a training course for you:
From the Learner’s Perspective

Level Level Stage What We Ask
Level 1 Reaction Foundation & Advanced Feedback forms ("Happy Sheet")
Level 2 Learning Post-Foundation Did we meet learning objectives? What tools did you take away?
Level 3 Behaviour Intermediate What are you doing differently? Which behaviours have changed?
Level 4 Results Advanced Identify one example of behaviour change that impacted results.
Level 5 Sponsor Ongoing Did we achieve the business objectives set at the start?
guarantee

An UNBEATABLE Guarantee –
Experience Sticky Learning ® 100% Risk-Free

We’re so confident in our evaluation process that we offer a money
-back guarantee if you don’t see measurable improvements.

Slide Items

”…still using some of the techniques today.”

“It is the only training course that has really stayed with me… The negotiation course was second to none. I am still using some of the techniques today.”

grace-client
Richard Ellett

UK SENIOR NAM

Slide Items

…empowers me to critically challenge my own thinking.”

“Working with Darren has been a game-changer for me. He has an incredible ability to help me recentre and find clarity, even in the midst of chaos. Through his open, thought-provoking questions, he doesn’t hand over answers but instead empowers me to critically challenge my own thinking…”

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Asha Bhalsod

Founder of Etopia Consultancy LTD

Slide Items

…the negotiation examples work in practice.”

“The courses take you out of your comfort zone and slowly put you back in, making the journey tough but worthwhile, especially when you get that lightbulb moment and the negotiation examples work in practice.”

grace-client
Kim Matthews

Commercial Director

Evaluation Sample below.

Achieve Behavioral Change with 5-Level Evaluation

Let’s help you prove the value of your training, not just feel it. Our Chain of Evidence methodology
ensures you can track the impact at every level.

Get Your Free ‘Chain of Evidence’ Worksheet

Download our sample worksheet to see how we track training effectiveness across all 5 levels

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