Thank you for attending the Category Management Ninja Academy. Well done for getting to here.

Seven-part funnel explaining the category management process
You've gone through all 7 stages of the Category Management Process

Learning Objectives Completed

You have learnt the following:

  1. Know how to identify a category target that is simple, easy to understand & explain, and how to write the category target in a S.M.A.R.T. way.
  2. Be able to bring your Shopper to life, showing the opportunities, their barriers, their motivations, and their needs.
  3. Be able to bring your Supermarket to life, showing the opportunities, their barriers, their motivations, and their needs.
  4. Understand how to turn data into insights, and then into opportunities.
  5. Be able to sell more of your opportunities to the Supermarket.
  6. Know how to increase your chances of landing your opportunities in-store.
  7. Understand how to measure your performance as a Category Manager and to continuously improve.

Your Individual Learning Objective

In the Welcome part of this course, we asked you to write your Individual Learning Objective and to discuss it with your Line Manager for their feedback.

Your Individual Learning objective below pink rosette cert icon and MBM website url
Invest in Yourself and learn!

Action: Please asses your Individual Learning Objective (ILO) that you wrote and asses whether you achieved it. Do this with your Line Manager and consider where you were on the 4 levels of learning and where you are now. It should take up to 20 minutes. Complete the Excel file you received during parts 0-7. Here’s a reminder of what that section looked like:

Links to MBM Training tracking template Excel file
Your free tracking excel

Review and Receiving Your Certificate 

Action: Please book a 45-minute call with one of our Category Management Experts to discuss your progress and answer any questions you may have.

MBM Category management Course Certificate
You get a certificate in the end

Action: Lastly, to receive your certificate we need to know that you completed each part of the course. Please email us at helpme@makingbusinessmatter.co.uk your completed Excel files. We’ll then assess your work and if we think you are on your way to becoming a Category Management Ninja, we’ll send you your certificate.
Thank you for choosing this e learning Category Management training course.

Interested in Further Category Management Training?

Our Category Management Training is designed around the 73% Funnel. Alternatively, our Executive Coaching will give you tailored 121 support from one of our ex-Supermarket, or ex-Supplier team.


Category Management below cartoon ninja wearing a tie from MBM
Become a Category Management Ninja with our Training Courses

Thank you and Good Luck Ninja!

Get Yourself a Treat by Recommending MBM…

At MBM we pride ourselves on being referred by our clients. Proud because this is the highest compliment. If you complete this form below, we’ll send you one of the gifts below. If they then buy, we’ll send you another.

  • Bottle of wine – A lovely bottle of French red wine.
  • Cinema vouchers – See a great film at Cineworld.
  • DVD Boxset – Binge watch the latest TV series.

Just Complete the Form Below and We’ll do the Rest