Don’t be ‘I.G.N.O.R.E.D’: Overcome the Perils of Procrastination

“What About if we Put ‘Sticky Learning’ on an Air Balloon?”

It was a cold, wet, October Monday morning, and Mark, one of my team, was procrastinating. He wasn’t busy, so it meant he needed to start designing a leadership programme that was due to be delivered soon. A demanding task that required concentration, and lots of it. The balloon? He was referring to a team brainstorm we’d had weeks previously. During the meeting, I remember him being distracted and I.G.N.O.R.E.D by something else. Now he had to do this big task, he was engaged!

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There are seven elements that could contribute to your procrastination and tasks being ignored

You don’t have to go far to find people that are ‘busy’. You know this because they tell you so, a lot. Are they busy, or are they just touching a lot of tasks lightly? Doing emails. Stuck in their inbox, never really getting to the good stuff. The stuff that requires the focus that makes the real difference. Ultimately, procrastination is a dragon to slay for us all.

Why is it that whenever there is something tough to do – something hard that takes a lot of concentration – the Radar of Procrastination beeps, clicks, unwinds, and fires up with the efficiency of an Amazon order? We subconsciously look for distractions because the task is hard and takes a lot of effort. We’re living in a world where instant gratification is almost the norm. We seek the endorphin rush of getting lots of good stuff done quickly. Unfortunately, tasks worth doing – those that achieve the 80 of the 80:20 – take effort, time, and concentration.

7 Steps to I.G.N.O.R.E.D

The first step to overcoming procrastination is to know why. It is always one of the seven I.G.N.O.R.E.D reasons:

Wooden number 7 stood up on a wooden surface

The IGNORED acronym is key to learning the reasons for your procrastination


  1. I – It’s easy to not do it: With the amount of distractions on our time, it’s easy to be ‘busy’.
  2. G – Get certainty: We work where we are safest. If it is risky, we find reasons not to do it.
  3. N – Nervous (fear) of failure: We learn that failure is the opposite of success. It is not.
  4. O – Overwhelm: Some tasks just overwhelm us. We then do nothing.
  5. R – Responsibility: You’d rather someone else took the responsibility.
  6. E – Engaging: The task doesn’t hold your focus because it is too boring.
  7. D – Difficult: You think it is just too hard to do.

Identify the why. Which one of the seven I.G.N.O.R.E.D factors are holding you back? Then take a small and practical first step. If the task is ‘move house’, change it to ‘phone estate agent’. The snowball will soon start to roll down the hill.

Written by Darren A. Smith for The Grocer.

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