Results

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Pass!

Well done. You answered over 80% correctly. You are a great Category Manager. Check out the Ultimate Guide to Category Management.

Fail!

Unfortunately, you did not achieve the required pass mark of 80%. Don’t worry because you have options to become a great Category Manager. You can choose from:

#1 Do you have a S.M.A.R.T. target for your category? This is Specific, Measurable, Achievable, Relative, and Timely.

By not having a S.M.A.R.T. target for your category you will lack direction and therefore progress.

#2 Do you know the motivations & barriers for each of the 3 parts of your ‘Whole Consumer’? The Shopper, Preparer, and Eater.

By not knowing the motivations and barriers for each of the 3 parts of the whole consumer you will struggle to know how to get them to buy more.

#3 Do you know the targets of your Buyer for their category and their category boundaries? For example; Number of promotions, range churn %, etc.

By not knowing your Buyer’s target or boundaries you will struggle to engage them because you might be proposing recommendations that do not fit with what they want.

#4 Do you turn a mountain of data into easy to understand category recommendations?

By just regurgitating data you will find that the Buyer does not implement your recommendations because they need a lot of work to make them happen.

#5 Do you present using a variety of different formats in order to engage your Buyer and to stop them getting bored?

By continually using powerpoint slides to present your audience will stop engaging.

#6 Do you understand the challenges a store has to merchandise, sell, and manage your product?

By not understanding the processes in a store you will not be able to advise your Buyer and your launches will land less well and be less successful.

#7 Do you evaluate your category executions and use the learnings to improve going forward?

By not continually learning you will continue to make the same mistakes, and not increase your value.

#8 Do you positively influence a large network of people?

By not influencing a lot of people you will not gain support for when you do need to influence individuals, because your reputation will have a limited reach.

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