Darren A. Smith

About Darren A. Smith

Darren has been working in the world of UK Supermarkets and Suppliers for over 20 years. He began his career as a buyer at one of the big 4 UK supermarkets and after rising through the ranks he decided to leave after 13 years and set-up Making Business Matter. For the last 14 years he has run MBM, which is a training provider to the UK grocery industry. Helping suppliers to the big four supermarkets to develop the soft skills that will secure them more profitable wins.

3 Comments

  • Vincent Pere says:

    Great post, easily shows the importance of the decisions and information which is behind promotions.

  • Holly Langford says:

    Great diagram, clearly shows the information required to ensure an appropriate and effective promotion for both the business and the consumer.

  • Nina Khatkar says:

    I think supermarket promotions are really important, and this diagram highlights the best way to go about it.

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