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If you are not in the top 5%, you are wasting money on promotions

 

If you are not in the top 5% you are wasting money on promotions‘Mini Post – Are You Wasting Money on Supermarket Promotions?’ If you are aiming to achieve the green box, just not sure how, please contact us about Executive Coaching or find out how our full Category Management Training or our e learning Category Management courses could be of help to you.

For further tips and information, you can take a look at our Ultimate Guide to Category Management and our Category Management YouTube Channel. Also, check out our award-winning blog to see more Category Management tips and articles.

How useful do you think supermarket promotions are for your category? Please share your view by commenting below.

Darren A. Smith

About Darren A. Smith

Darren has been working in the world of UK Supermarkets and Suppliers for over 20 years. He began his career as a buyer at one of the big 4 UK supermarkets and after rising through the ranks he decided to leave after 13 years and set-up Making Business Matter. For the last 14 years he has run MBM, which is a training provider to the UK grocery industry. Helping suppliers to the big four supermarkets to develop the soft skills that will secure them more profitable wins.

3 Comments

  • Vincent Pere says:

    Great post, easily shows the importance of the decisions and information which is behind promotions.

  • Holly Langford says:

    Great diagram, clearly shows the information required to ensure an appropriate and effective promotion for both the business and the consumer.

  • Nina Khatkar says:

    I think supermarket promotions are really important, and this diagram highlights the best way to go about it.

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