We notice that in published articles and when we first begin working with clients, that they use the words ‘customer’ and ‘consumer’ interchangeably. In this ‘Mini Blog – Customer Vs. Consumer’ is about using better alternatives.
We believe that this is more than semantics and is a fundamental change in mind-set to use the appropriate term. In the case of food – A ‘customer’ is someone who buys the product and the ‘consumer’ is someone who eats the product. For example, Mum buys a Pineapple and her children eat it. Mum is the customer, the preparer and her children are the consumers.
We prefer to use the terms ‘shopper’, ‘preparer’ and ‘eater’ because they separate the three groups more easily and they do what they say on the tin, shops, prepares and eats. When you get to washing powder it can be a little more tricky!
What terms do you use? – Please add a comment below!
Do you use customer or consumer or something else? Please share your view by commenting below.