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‘Identify Your End in Mind’ comes from the Free Guide – ‘How to Evaluate Training Quickly and Easily to Understand Your ROI

Stephen Covey, author of ‘The 7 Habits of Highly Effective People’, outlines in Habit 2 to ‘Begin with the End in Mind’, which is about helping us to ‘Identify Your End in Mind’. Covey encourages us to identify what we are trying to achieve from a piece of work before we begin, as he believes that everything is created twice. Firstly, it’s created in our mind, and then in physical reality.

7 Habits Tree - Identify Your End in Mind

Image courtesy of http://www.theleaderinme.org/what-is-the-leader-in-me/

We’ve all been in situations where we’ve ended up in a different place to where we anticipated, and this is largely down to not being clear about what we wanted before we started.

Starting with the End in Mind in terms of evaluating training is all about identifying our reason. Is it because we are trying to put together a case for a bigger training budget? Or because we need to build a presentation for the manager’s meeting? Or because we need to write an email to justify the money spent? Whatever the End in Mind may be, identifying it and working backwards will help us to see what we need to create. It’s best to start with a headline.

End in Mind headline examples for training could be:

‘Over 86% of the learners rated the enjoyment of the training as over 6 out of 7’.

‘Learning knowledge increased by an average of 34% for <topic>’.

‘Every learner has adopted at least one habit from the training of x’.

‘The sales training has increased sales by 4.3%’.


Before your next training event, identify the headline that you want to be able to share.

The above proven, simple, and effective solution is No.2 in the Free Guide that you can download:

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Darren A. Smith

About Darren A. Smith

Darren has been working in the world of UK Supermarkets and Suppliers for over 20 years. He began his career as a buyer at one of the big 4 UK supermarkets and after rising through the ranks he decided to leave after 13 years and set-up Making Business Matter. For the last 14 years he has run MBM, which is a training provider to the UK grocery industry. Helping suppliers to the big four supermarkets to develop the soft skills that will secure them more profitable wins.

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