Picture of Supermarket Shelves

BBC Rip Off Britain approached our Founder, Darren A. Smith, as an industry expert to offer his insider knowledge on Supermarket Promotions. In season 3, episode 8 of Rip Off Britain, Darren explains why supermarkets promote, their aims, and how we as shoppers, can get even more value for money.

Darren Speaks with the BBC Rip Off Britain

At 27 minutes you’ll see Darren speaking with Sam, a voucher-holic, who spends very little on her grocery shopping by exploiting the discounts and the vouchers.

BBC Rip off Britain

Darren A. Smith

About Darren A. Smith

Darren has been working in the world of UK Supermarkets and Suppliers for over 20 years. He began his career as a buyer at one of the big 4 UK supermarkets and after rising through the ranks he decided to leave after 13 years and set-up Making Business Matter. For the last 14 years he has run MBM, which is a training provider to the UK grocery industry. Helping suppliers to the big four supermarkets to develop the soft skills that will secure them more profitable wins.

Leave a Reply