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Category Management Tips
Top view of Oxford building

OISA: Oxford International Supplier Academy

What is the O.I.S.A (Oxford International Supplier Academy)? This is a subsidiary of Making Business Matter. MBM is a soft…
Category Management Tips
Woman checking shopping list

Category Creation: Use the Shopper’s Language or Get Left Behind

“Let’s Promote Top Fruit” says my apple buyer. The year is 2001, and I am in my first fruit buying…
Category Management Tips
The word Strategy in Scrabble tiles

How to Develop a Category Management Strategy

What is Category Management? Let’s break down the words of a Category Management Strategy. Then we’ll take a look at…
Category Management Tips
Coloured pins in a calendar

Promo Calendar: Common Mistakes Account Managers Make #4

How to Plan For Your Account Plan! Written by Darren A. Smith for KamCity. Promo calendars and account plans usually…
Category Management Tips
Negotiating at meeting

Plan to Negotiate: Common Mistakes Account Managers Make #3

Don’t Forget to Plan to Negotiate Written by Darren A. Smith for KamCity. You need to prepare to sell and…
Category Management Tips
2 women buying and selling

Sell What They Need: Common Mistakes Account Managers Make #2

Start Selling Buyers What They Need Written by Darren A. Smith for KamCity. Sell what buyers need No.2: Don’t Sell…
Category Management Tips
Two women at a customer service desk

Know Your Customer: Common Mistakes Account Managers Make #1

Fix those Mistakes With These Tips! Written by Darren A. Smith for KamCity. It’s important to understand common mistakes and…
Category Management Tips
Kamcity in green in green box

Discover KamCity Articles Written by Darren A. Smith

MBM Featured in KamCity Regular readers of the MBM blog will know that we are passionate about self-development. Sometimes, however,…
Category Management Tips
Happy businessman making winner gesture.

How to Make Small Wins Big and Big Problems Small

Business Will Provide Wins and Challenges Everyday… ‘Making Small Wins Big and Big Problems Small’ is a Skill Like Any…
Category Management Tips
Three dices with percentage symbol on

Learn How to Calculate a Percentage Both in Work and Beyond

Go Figure it Out! Would you like to feel more comfortable calculating percentages, in your business and outside? Join our…
Category Management Tips
White plate with spoon, fork and Donut decorated icing and sprinkles. Unhealthy Junk Food. HFSS, high fat salt sugar

HFSS Food: Impact of The Proposed Legislation Starting in 2022

What’s All the HFSS About? The biggest single intervention into UK diets since rationing during the Second World War. HFSS:…
Category Management Tips
Woman deciding what wine to buy in supermarket aisle

The Supermarket Wine Category is the Hardest Category to Shop

Do You Suffer From Indecision in the Wine Aisle? I would describe my understanding of wine as ‘Johnny Average’. I…

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