Category management can be a highly complex and technical activity...

That’s why we make it simple!

Through our approach to category management, we always achieve outstanding results in conjunction with the teams that we are working with.

We don't:

• Over complicate the process
• Lose people in jargon
• Bamboozle people with scientific theories
• Making you end up losing the will to live (and the inclination to deliver a great plan)

The MBM approach to category management can be broken down into 3 stages:

“Where are we now?” can be achieved through:

• Internal performance analysis, i.e. sales, profitability etc. Competitor reviews, i.e. where are we in comparison?
• External performance analysis, i.e. how is the market performing, what share do we have of this?
• Consumer / Customer research, i.e. what do they think of your business / organisation?
• Benchmarking and score carding to determine current strengths and weaknesses

“Where do we want to get to?” can be achieved through:

• Competitor reviews i.e. who do we aspire to, who do we want to beat?
• Internal performance targets i.e. sales and profit in 3 years must be x & y
• Review of past performance, i.e. we want to get back to the level we were at 3 years ago

“How will we get there?” can be achieved through:

• Pragmatic step by step implementation planning
• Utilise innovation techniques to deliver a step change approach to delivery
• Project management techniques
• Building a team to succeed in delivering the plan